Topic: White Castle System Inc.

What You Crave

Relevancy Score: 100
Mon Jul 26, 2004 at 6:20 PM

Two screen writers have taken the concept of lovemarks -- inspirational brands -- to a whole new level, with the soon-to-be-released feature "Harold and Kumar Go to White Castle." For those of you who don't know, White Castle is a ...READ»

BRANDING | Comment

What You Crave II

BY Heath Row
Relevancy Score: 100
Wed Jul 28, 2004 at 9:40 AM

Michael does well to mention the new movie Harold and Kumar Go to White Castle. Not only is it an East Coast fave, it's big in the Midwest, as well -- I fondly remember White Castle meals while visiting family in northwest Indiana. ...READ»

ADVERTISING + PR | 2 comments

The Butler Will Do

BY Heath Row
Relevancy Score: 100
Mon Jun 6, 2005 at 7:20 PM

Like the current White Castle commercials? Like the butler even more? Well, White Castle is auctioning the butler off on Ebay. Proceeds will go to charity. Now, with White Castle auctioning off its butler and Ask Jeeves dropping its ...READ»

INNOVATION | Comment

Why Fast Is in Retail Fashion

BY Michael Tchong
Relevancy Score: 77
Tue Jul 8, 2008 at 5:44 PM

This year marks the 100th anniversary of the hamburger, depending on whom you believe. An invention that mirrored a major shift in human behavior, the humble burger has come to symbolize our preference for a faster retail ...READ»

BOOK | 1 comment

The Business of Burgers Makes a Juicy Read

BY Kate Rockwood
Relevancy Score: 45
Tue Apr 22, 2008 at 11:59 AM

Given the ubiquity of the all-beef patty and the global spread of the golden arches, one can be forgiven for struggling to imagine America before the burger. In The Hamburger, out April 22, New York magazine food writer Josh Ozersky ...READ»