Topic: Wendy Marx

Careers: Taking Personal Branding to the Road

BY Wendy Marx
Relevancy Score: 96
Wed Sep 19, 2007 at 10:27 AM

Someone was complaining to me the other day about his boss, a high level apparel executive, who never takes time to visit a customer. The boss' world has become his desk and computer. Which made me think that while everyone talks ...READ»

CAREERS | Comment

Careers: Thank You, Readers

BY Wendy Marx
Relevancy Score: 93
Fri Nov 23, 2007 at 9:01 AM

I've been busy celebrating Thanksgiving with my family but wanted to say "thanks" to everyone for reading my blog. I've met some terrific people through this blog and appreciate everyone who has commented and reached out to me. My ...READ»

CAREERS | 1 comment

Careers: Personal Branding Times Two

BY Wendy Marx
Relevancy Score: 91
Thu Oct 25, 2007 at 10:14 AM

How do you instantly double the power of personal branding? This isn’t a trick question, just a way to try to start thinking unconventionally. All of which got me reflecting on marriage -- not the romantic concept but a synergy of ...READ»

CAREERS | 3 comments

Careers: Personal Branding and Work-Life Balance Part 2

BY Wendy Marx
Relevancy Score: 84
Thu Nov 29, 2007 at 8:35 AM

I appreciate all the great responses to my post a few weeks ago on work-life balance. Here is the link to the Terrie Williams article I wrote about. Since a lot of us struggle with work-life balance, living the antithesis of the ...READ»

CAREERS | Comment

Careers: Personal Branding Imposters and Big Companies

BY Wendy Marx
Relevancy Score: 73
Fri Oct 10, 2008 at 7:52 AM

Why are so many large companies branding imposters? On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»

CAREERS | 4 comments

Careers: Personal Branding and Energy

BY Wendy Marx
Relevancy Score: 69
Thu Oct 18, 2007 at 10:08 AM

In today’s 24-7 culture, most of us are rushing around so furiously we don’t take the time to take stock of ourselves. There is a terrific article in the October 2007 Harvard Business Review by Tony Schwarz called “Manage Your ...READ»

CAREER DEVELOPMENT | 2 comments

Careers: Personal Branding and Change

BY Wendy Marx
Relevancy Score: 60
Fri May 2, 2008 at 9:42 AM

Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding. Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ»

CAREERS | Comment

Careers: Personal Branding and Thinking Big

BY Wendy Marx
Relevancy Score: 60
Fri May 9, 2008 at 9:00 AM

If you’re small, there’s no reason to think small. That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ»

CAREERS | 1 comment

Careers: Personal Branding and Values

BY Wendy Marx
Relevancy Score: 58
Thu Dec 13, 2007 at 8:40 AM

I just read an excellent interview with Bill George in Strategy & Business, whose ideas of leadership I blogged about last week and continue to be struck by his emphasis on a "personal compass." By this he means a set of values that ...READ»

CAREERS | 6 comments

Hello, Smart Personal Brander

BY Wendy Marx
Relevancy Score: 56
Tue Feb 20, 2007 at 8:40 AM

What can lousy customer service teach us about personal branding? Quite a bit it turns out. The recent catastrophe at Jet Blue where some customers were left stranded on runways for up to 10 hours is just the most glaring example ...READ»

CAREERS | Comment

How to Get Noticed in a Web 2.0 World

BY Wendy Marx
Relevancy Score: 54
Mon Oct 26, 2009 at 1:28 PM

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»

CAREERS | 1 comment

Careers: Getting to the Moon with Personal Branding

BY Wendy Marx
Relevancy Score: 52
Wed Aug 15, 2007 at 10:24 AM

What does John F. Kennedy’s challenge to put a man on the moon have to do with personal branding? A lot it turns out, according to Chip Heath and his brother, Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others ...READ»

CAREERS | 2 comments

Careers: Personal Branding Apology and Change

BY Wendy Marx
Relevancy Score: 48
Thu Nov 8, 2007 at 9:09 AM

First off an apology to readers/posters: A number of people were kind enough to post their elevator pitches last week. Unfortunately, some bug in Fast Company’s software inadvertently removed them from the post. Fortunately, I had ...READ»

CAREERS | 1 comment

Careers: It's A Brand You World

BY Rusty Weston
Relevancy Score: 44
Wed Nov 7, 2007 at 12:09 PM

Close readers of Fast Company are hyper-aware of the power of personal branding. My colleague Wendy Marx does a terrific job in these blog posts of exploring the virtues of a well-branded career. Apparently it's been a decade since ...READ»

CAREERS | Comment

Careers: Branding and The Future of Media From NBC's Digital Top Gun

BY Wendy Marx
Relevancy Score: 43
Fri Dec 19, 2008 at 8:05 AM

I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization. “The future of local TV (and seemingly ...READ»

CAREERS | Comment

Careers: Personal Branding and Jargon

BY Wendy Marx
Relevancy Score: 43
Fri Jun 6, 2008 at 9:48 AM

Quick quiz: What do Starbucks and jargon have do with each other? Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»

CAREERS | 4 comments

Careers: Personal Branding Bores

BY Wendy Marx
Relevancy Score: 42
Thu Nov 1, 2007 at 10:02 AM

Why is the typically elevator pitch as boring and meaningless as sliced bread? You know what I’m talking about. How many meetings have you attended when the chair person asks everyone in the room to deliver his/her elevator ...READ»

CAREERS | Comment

Don't Leave Home Without Your Tools

BY Wendy Marx
Relevancy Score: 40
Tue Apr 3, 2007 at 9:48 AM

Ninety nine percent of success is being prepared. I was reminded of that fact recently when I was in a client meeting about a survey and the client suddenly switched gears wanting to know what else we could do for them. Fortunately, ...READ»

CAREERS | Comment

Carreers: How to Improve Your Social Media IQ (reposting)

BY Wendy Marx
Relevancy Score: 40
Tue Sep 2, 2008 at 9:38 AM

This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly. I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»

CAREERS | Comment

How to Avoid A Reputation Gap

BY Wendy Marx
Relevancy Score: 39
Tue Mar 6, 2007 at 7:32 AM

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” - Abraham Lincoln “It takes many good deeds to build a good reputation, and only one bad one to ...READ»

CAREERS | Comment

Public Relations: The Secret to Launching a Successful Product or Service

BY Wendy Marx
Relevancy Score: 39
Sun Oct 11, 2009 at 4:13 PM

The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»

CAREERS | 2 comments

Careers: Personal Branding Excuses

BY Wendy Marx
Relevancy Score: 38
Thu Jan 3, 2008 at 9:33 AM

I got hit by the old “blame it on the state” routine this holiday weekend. We were skiing at Whiteface Mountain, near Lake Placid over New Year’s, and unfortunately, my husband hurt himself the first day out, fortunately, not ...READ»

CAREERS | 3 comments

Careers: Personal Branding and Seth Godin's PR Salvo

BY Wendy Marx
Relevancy Score: 38
Wed Mar 11, 2009 at 9:06 AM

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin. In ...READ»

CAREERS | 5 comments

Careers: Web 2.0 and Personal Branding

BY Wendy Marx
Relevancy Score: 36
Thu Aug 30, 2007 at 9:29 AM

You’d have to have spent the last year holed up in a cave not to have heard the phrase, Web 2.0. Like most buzzwords of the moment it carries a connotation of “getting it.” Don’t worry about the buzzword, however. The key is ...READ»

CAREERS | 6 comments

The Power of Social Influence

BY Wendy Marx
Relevancy Score: 35
Tue Feb 6, 2007 at 11:54 AM

An article in the current issue of The Harvard Business Review validates a nasty little secret: the best products aren’t necessarily the most successful. The piece, which discusses a Columbia University study, concludes that a ...READ»

Topic: Wendy Marx

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