Someone was complaining to me the other day about his boss, a high level apparel executive, who never takes time to visit a customer. The boss' world has become his desk and computer.
Which made me think that while everyone talks ...READ»
The smart, sassy folks at
Velocity make an excellent point about B2B buying behavior in their
new ebook, The New B2B Marketing
Manifesto.
The Big Idea: People don't
buy What You Do. They buy Why You Do It.
Let's' think about ...READ»
I've been busy celebrating Thanksgiving with my family but wanted to say "thanks" to everyone for reading my blog. I've met some terrific people through this blog and appreciate everyone who has commented and reached out to me.
My ...READ»
How do you instantly double the power of personal branding?
This isn’t a trick question, just a way to try to start thinking unconventionally. All of which got me reflecting on marriage -- not the romantic concept but a synergy of ...READ»
I appreciate all the great responses to my post a few weeks ago on work-life balance. Here is the link to the Terrie Williams article I wrote about.
Since a lot of us struggle with work-life balance, living the antithesis of the ...READ»
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»
Today, thanks to Facebook and other social media, many folks are more likely to get their news from friends in the social networking sense of that word, than from traditional sources.READ»
In today’s 24-7 culture, most of us are rushing around so furiously we don’t take the time to take stock of ourselves.
There is a terrific article in the October 2007 Harvard Business Review by Tony Schwarz called “Manage Your ...READ»
Big-name consulting companies like McKinsey and Accenture position themselves as global leaders so you'd think they'd be ahead of the pack in social media. Wrong.READ»
If you’re small, there’s no reason to think small.
That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ»
Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.
Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ»
I just read an excellent interview with Bill George in Strategy & Business, whose ideas of leadership I blogged about last week and continue to be struck by his emphasis on a "personal compass." By this he means a set of values that ...READ»
I’ve been thinking a lot about content curation after listening to Jason Rudman, director of Amex’s OPENForum.com, speak at the ANA Social Media Forum. For more on this topic also check out this excellent piece. And for some ...READ»
What can lousy customer service teach us about personal branding?
Quite a bit it turns out.
The recent catastrophe at Jet Blue where some customers were left stranded on runways for up to 10 hours is just the most glaring example ...READ»
What does John F. Kennedy’s challenge to put a man on the moon have to do with personal branding?
A lot it turns out, according to Chip Heath and his brother, Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others ...READ»
First off an apology to readers/posters:
A number of people were kind enough to post their elevator pitches last week. Unfortunately, some bug in Fast Company’s software inadvertently removed them from the post. Fortunately, I had ...READ»
Close readers of Fast Company are hyper-aware of the power of personal branding. My colleague Wendy Marx does a terrific job in these blog posts of exploring the virtues of a well-branded career.
Apparently it's been a decade since ...READ»
Quick quiz: What do Starbucks and jargon have do with each other?
Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»
I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.
“The future of local TV (and seemingly ...READ»
Why is the typically elevator pitch as boring and meaningless as sliced bread?
You know what I’m talking about. How many meetings have you attended when the chair person asks everyone in the room to deliver his/her elevator ...READ»
Ninety nine percent of success is being prepared.
I was reminded of that fact recently when I was in a client meeting about a survey and the client suddenly switched gears wanting to know what else we could do for them. Fortunately, ...READ»
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.
I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»
Mark Twain once said, “The report of
my death is an exaggeration.”
The same can be said about the PR
business.
The latest death knell can be heard
in a great discussion going on in Linked started by ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
