Today, thanks to Facebook and other social media, many folks are more likely to get their news from friends in the social networking sense of that word, than from traditional sources.READ»
The smart, sassy folks at
Velocity make an excellent point about B2B buying behavior in their
new ebook, The New B2B Marketing
Manifesto.
The Big Idea: People don't
buy What You Do. They buy Why You Do It.
Let's' think about ...READ»
Big-name consulting companies like McKinsey and Accenture position themselves as global leaders so you'd think they'd be ahead of the pack in social media. Wrong.READ»
Why do so many giant companies like BP and Hewlett Packard
forget Rule Number 1 and Rule Number 2?
I'm referring to the two legendary rules that confront
anyone entering a Stew Leonard's food store in Connecticut
or New York: ...READ»
Mark Twain once said, “The report of
my death is an exaggeration.”
The same can be said about the PR
business.
The latest death knell can be heard
in a great discussion going on in Linked started by ...READ»
I wrote recently about my beef with the social media release. I since had a conversation with Todd Defren, who invented the social media release, and while Todd didn’t get me to be a convert to the release, he did open my eyes ...READ»
So what does any B2B marketer want?As the year winds down and a new one begins to rear its head, it seems as good a time as any to wrap our hands around an answer.Forget for minute generalities like more leads or a better ROI that we ...READ»
I’ve been thinking a lot about content curation after listening to Jason Rudman, director of Amex’s OPENForum.com, speak at the ANA Social Media Forum. For more on this topic also check out this excellent piece. And for some ...READ»
Does anyone like their bank? Fess up now. Don’t be shy. If you’re like me and I expect I’m not alone I have a love-hate relationship with mine. Well, in my case lately it’s more like hate. Now, I’m not a normally fierce ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
So many companies give lip service to customer service not realizing that it is as important to their branding and bottom line as advertising. Today I want to give a shout out to a company that doesn’t just talk the talk but ...READ»
How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?
This is the story of how social media is changing how companies make news and how the new ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»
There's an interesting discussion going on online about “Is the PR Business Extinct?”
The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»
I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.
Take Dan Schawbel, all of 25, who last month released his ...READ»
Move over Simon Cowell. Make way for Nalts and P0YKPAC
Say what?
Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»
If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.
In ...READ»
I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.
“The future of local TV (and seemingly ...READ»
If you’re over 35, more than likely you’re a geezer digitally speaking. Or in the inimitable words of media wunderkind Shelly Palmer, you’re a “digital immigrant.”
Counting myself among the endangered species, I was ...READ»
Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand.
If marketer and music ...READ»
Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.
The latest case in ...READ»
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»
