Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»
If you want to go places, don't go it alone. Whether you're starting a new company or leading change in a big one, your best ally is a great partner. But do partners have to like each other? Must someone be in charge? And how do you know when it's over?READ»
I heard Wenda Millard speak a couple of months ago at a digital-media luncheon, and she assured the audience that Yahoo was not planning to become a major provider of original content. This was meant to address competitive concerns ...READ»
Sick joke or slick advertising? Volkswagen has finally tracked down Lee Lockwood and Dan Brooks, the London creatives responsible for a spoof car ad that has been doing the rounds via email and the Web.
And today is the deadline VW ...READ»
