Watts Wackers says you can see the future. All you have to do is look differently -- and different. That's why you'll find him panhandling in New York City, riding the range in Montana, busing tables at Taco Bell.READ»
"Your biggest competitor is your own view of the future," argues one of two new books, both devoted to helping business leaders build companies and design lives that reflect the confusing realities of the new economy.READ»
I'm not sure if this is what you mean, Alan, but Watts Wacker has done some work involving deviance -- in the sense that non-mainstream ideas and concepts can become the next big thing. And Seth Godin would call this concept ...READ»
FC Now reader Ike Eslao recommends Eric Hoffer's The True Believer as a book that explains some of the roles of misfits and minorities. I read the book early last year and recommend it -- particularly in terms of understand some of ...READ»
When Gloria Feldt rose to the top of the high-profile organization, she knew it was time for a change -- and a plan. She also knew that the best plans come from the bottom up.READ»
"A Brand is a promise, and you have to keep your promises. There's no difference between what we sell and who we are." At Gateway 2000, Jim Taylor practices what he and his partner Watts Wacker preach.READ»
This morning at the Interactive Media Conference and Trade Show, the opening keynote address was delivered by Jim Taylor, vice chairman of the Harrison Group. Fast Company last connected with Taylor in 1996, just before his book The ...READ»
The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»
What do your customers really want? In an interview, Ryan Mathews, coauthor of the forthcoming book "The Myth of Excellence," offers some surprising answers. Forget the lowest price or the biggest discount. Show a little respect -- and tell the truth.READ»
John Mackey's approach to management is equal parts Star Trek and 1970s flashback. It seems like a recipe for disaster, but at Whole Foods it's a prescription for world-beating growth -- and maybe for a world-changing company.READ»
Deviance tells the story of every mass market ever created. What starts out weird and dangerous becomes America's next big corporate payday. So are you looking for the next mass-market idea? It's out there ... way out there.READ»
