Topic: Wall Street

Turning Vitamins Into Aspirin: Consumers and the "Felt Need"

Dan Heath and Chip Heath explain why it's not enough to give people something they need.READ»

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

How Maia Josebachvili Turned Her Skydiving Hobby Into a Business

One broke college student e-mailed all her contacts and turned her wanderlust into Urban Escapes, a company that has just been acquired by LivingSocial.READ»

• Poll: Like Maia, what hobby would you like as a 9-to-5?

Let's Cash It in Now

How Corporate America can create jobs and save energy.READ»

"Inside Job" Filmmaker Charles Ferguson Hopes to Help Send Bankers to Jail

"This has cost the American people trillions of dollars," Ferguson tells Fast Company. If only he were talking about his film and not the deception behind the financial crisis.READ»

Put Me in Coach...

About that seat next to you on the flight that you were hoping to be empty...READ»

iFive: HP's CEO, India Rejects BlackBerry, Safe Stem Cells, Cell Phone Radiation Climb-down, China's Moon Mission

Friday's child may be loving and giving, but while you've been snoozing and snoring some news has been going on. Read on for a digested version.READ»

Are Wind Farms Further Dividing Socio-Economic Classes?

Fresh opposition to wind farms from the U.K.'s elite causes concern for the future of alternative energy and social disparities.READ»

Purposeful Obfuscation

I keep telling people about this one passage in "The Big Short" (which is totally awesome and very worth reading if you want to have a better understanding of why we're in the financial state we're in). Anyway, it's actually a footnote ...READ»

Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul

Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?READ»

Letter From the Editor: Going the Distance

I ran a marathon, once, when I was 16. I trained for several months with my dad, who'd run a bunch of them before. After I finished the race, I felt so crummy that I yelled at him, "How could you let me do this?" But within a few ...READ»

Work/Life: Please, Call It "Vintage"

Applying new technology is innovative, but the successful employ of old technology is ingenious. Recently I devoured an online article that I loved, totally, at Wired.com. I work in the technology business, and I'm supposed to have a ...READ»

Yahoo CEO Carol Bartz: "I'm Just a Manager"

Think the scrutiny of managing the Yahoo fishbowl is unnerving? Maybe you wouldn't be fazed by having all those eyes on you if you'd grown up with pig eyeballs on your dinner plate. The CEO of Yahoo on the challenges of leading, making mistakes, and cursing people out.READ»

Business@Large: The Business Book You Should Read This Summer (and Why…)

Looking for a biz book page-turner this summer? It features among other things insights into institutional ignorance and the dark side of innovation.READ»

Where Have All the Business Heroes Gone?

As we try to make sense of the sorry state of American business leadership today, the real issue isn't, Where have the corporate heroes gone? The issue is, How do we know a corporate hero when we see one?READ»

U.S. Electronics Manufacturers Now Required to Disclose Use of Conflict Minerals

Human rights-conscious smartphone owners can breathe a sigh of relief now that a new U.S. law requires publicly-traded companies and electronics corporations to reveal whether or not they use "conflict-free" minerals. The law, part ...READ»

61% of Netflix Subscribers Choose to Stream Video

As if you needed more evidence that streaming video is putting the smackdown on physical media, Netflix's quarterly report shows more and more of its customers choose to stream.READ»

David Harvey's Urban Manifesto: Down With Suburbia; Down With Bloomberg's New York

"New York? The whole damn place has been turned into a suburb," sneered David Harvey, startling a roomful of New Yorkers who prided themselves on the same things he derided: the makeover of the city's parks; the new network of bike ...READ»

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.READ»

iFive: Success in the Gulf, Google Results, Goldman Sachs' $550 Million Fine, Paul Allen's Generosity, Facebook Murder Saga

While you were sleeping last night, innovation was stealing your ideas as you dreamed, making huge amounts of money, and then being forced to hand it over in fines.1. The cap on the Deepwater oil leak seems to be holding, but BP is ...READ»

The Problem With Intuition-Based Decision Making

When I started interviewing for jobs, it seemed like every company I spoke with was fixated on growth--not because it made good business sense, but because they were fixated on chasing numbers. Would local markets be able to sustain that growth? Considering the now-bankrupt Circuit City, I'm guessing not. READ»

Changing the Rules of the Game: A Solution to the BP Problem

Wall Street caused the BP disaster. Short-termism is the problem. The Benefit Corporation is a solution.READ»

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

As summer arrives, there's the hope that we can carve out a bit of time to read one or two books that may leave a mark after we've returned to the grind. I reached out to a diverse collection of thinkers, writers, and entrepreneurs and asked what non-business writing has had a big impact on them. They sent back an intriguing collection of fiction, science fiction, and history books.READ»

Tesla Raises Shocking Amount in Nasdaq Debut

For all its ambitions to revolutionize the electric car industry, Tesla Motors has only posted a profit once, back in July 2009. It has released just one car (the Roadster), and sells 10 vehicles per week. And yet Tesla's first day ...READ»

iFive: Hayward Gone From BP?, Spies R U.S., FIFA Opens Tech Debate, Porn Industry to Drop Flash, Electronic Daisy Carnival a Hit

While you were sleeping, innovation was using a Mac laptop to send classified information to its paymasters halfway across the world and then snapping glowsticks to go raving all night long.1. BP is discussing a backup strategy for ...READ»