Topic: W Hotels Worldwide

W Hotels Brings Its Hip, Hot Brand to South Beach

I had the pleasure of interviewing Eva Ziegler, the GlobalBrand Leader for W Hotels Worldwide and Le Méridien, last week when she was intown to help show off the W South Beach, which is nearing its opening date. Wediscussed how the ...READ»

Listener Runner-up: W Hotels

Eavesdropping is helping W Hotels make good on their marketing.READ»

Smells Good

Brandweek reports "nearly 9 out of ten men who wear fragrances believe some form of reorganization at the fragrance counter would significantly help them when choosing and purchasing a fragrance." Amen to that. Although it's not ...READ»

Converting your "Online" presence into Local Results?

A great networking event at a "W" hotel property in Franklin Tn afforded many a chance to connect. They all came together thanks to online networking.READ»

Advertisers in Issue 31

Interact with the companies whose products and services are advertised in Fast Company.READ»

A Grande Latte With a Double Shot of Love

Talk about a lovemark. Arthur Odle and Rebecca Lightfoot, both of Montgomery, Ala., were married in a Starbucks coffee shop last week. The two had met there every morning before work, and Arthur even proposed to Rebecca over coffee. ...READ»

Dressed for Success

Will McDonald's staffers lose the attitude if they're dressed in hip baggy pants and hoodies instead of dismal perma-press duds? That's an $80M experiment the company says it's now willing to make. This week's Advertising Age ...READ»

The New W Hotel In Hollywood is Designed For the Art of the Film Junket

Those sailing down the 101 into Hollywood during the last few years have witnessed the distinctive skyline that includes the "stack of LPs" Capitol Records Building criss-crossed by cranes hoisting the massive 1600 ...READ»

Advertisers in Issue 32

4imprint.com www.4imprint.com/fc AB Watley www.abwatley.com Agilent HP www.agilent.com Agillion.com www.agillion.com Altoids www.altoids.com American Power Conversion www.apcc.com America's Job Bank www.ajb.org Andersen ...READ»

B Style for Sale

David Carr writes in the New York Times today that American Express is publishing a no-name magazine that's sent out exclusively to Centurion cardholders. With a sleek, black-on-black cover designed by the creative director of ...READ»

The Seoul of Infiniti

An intelligent, design-savvy car dealership.READ»

Don't Call Them "Boutiques"

Introducing the boutique--oops--hotel chainlet.READ»

Who's Fast Hall of Fame: Brand Builders

Brand builders forging product identities that endure and entice.READ»

Don't Believe Everything You Read

One Click FasterREAD»

The Future of Travel

Where will we be going, and how will we be getting there?READ»

Lawrence Lessig on Creativity, Business, Money and Politics

"It's like an alcoholic that you realize, he's not just getting drunk on the weekends, he's got the bottle in his desk," said Stanford law professor Lawrence Lessig before a cheering crowd at the W Hotel in San Francisco last night. The occasion of the gathering was Lessig's brand-new book, Remix: Making Art and Commerce Thrive in the Hybrid Economy.READ»

• Lessig: What Does Silicon Valley Want from Washington?

The Future of Travel

The author William Gibson once said “the future is already here, it’s just unevenly distributed.” In the case of travel this is certainly true. The travel industry has experienced dramatic change post September 11, but it is ...READ»

Trendsetter - Hilary Billings

From Pottery Barn to the feel of a room at the W Hotel to finding just the right gift at RedEnvelope, Hilary Billings has mastered the art of creating "lifestyle brands" -- products and services that forge an emotional connection with customers.READ»

High-Speed Hotels

Just a few short years ago, trying to connect to the Internet from your hotel room was an iffy proposition, with many older properties having noisy phone lines that resulted in extremely low-connection speeds. Today, most major business-oriented hotels offer some form of high-speed Net access -- either wired (Ethernet) or wireless (Wi-Fi).READ»

Designed Experiences: The Evolution of Intelligent Design

Established brands are an evolution, constantly adapting. Designed brands are born adapted.READ»

• Graham Button's blog Like it or Not

Smells Like Brand Spirit

In the battle for consumers' attention, some innovative companies are exploring a new branding frontier: scent. Will they be winners by a nose?READ»

Now February

A calendar of events this month.READ»

The Test Prince of Bel-Air

Robin Singh tapped his genius for logic to go from lowly Kaplan tutor to LSAT rock star.READ»

Blowing Out Advertising's Walls

What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»

Can Hulu Save Traditional TV?

Can Jason Kilar and his hit site Hulu save traditional TV from itself while remaking it for the future?READ»

• The Fast Company 50 - 2009: Hulu
• The Wild World of Web TV
• Cut the Cable: All-Time Top 10 TV Shows on Hulu