RSS

Topic: Volkswagen GTI

  

Putting a Face on Fast

What does "fast" look like? It's a question we ponder daily here at Fast Company, as we work to discover the best and brightest companies and the smartest people to cover in the magazine and on the Web. But leave it to Crispin ...READ»

GTI
VOLKSWAGEN   |  Comment

Volkswagen Launches New GTI Media Campaign With Nothing But An iPhone App

In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»

A New Tool for Measuring Ad ROI: eBay

David Ogilvy's old saw, "I know that half my advertising works, I just don't know which half," has become less of a joke these days, with CMOs desperate to show CEOs that their multimillion-dollar ad budgets actually produce results. ...READ»