A couple of weeks ago I attended Advertising Age's The Idea Conference, the ad trade's respectable attempt to bring together a mash-up of interesting thinkers. The one day brain dump began with an exceptionally freestyle monologue by ...READ»
We recently looked at a Volkswagen Beetle rigged to run on human waste. But for sustainability-happy VW fans who have a hard time stomaching the idea of a poop-powered vehicle, we present a second, more sterile option.READ»
He helps some of the world's best-known companies cut through marketing clutter and communicate effectively with their customers. His secret for helping brands get and keep your attention? A picture really is worth a thousand words.READ»
Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»
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Adolf Hitler approves Ferdinand Porsche's design for the "people's car," or volkswagen. A town called Stadt des KdF-Wagens, now Wolfsburg, is established for factory workers in 1938. Full-scale production is planned for ...READ»
About 40% of new-car buyers visit the Web before they drive off the lot. So why don't you come along for a test drive of some of the Web's best car-buying sites and resources?READ»
The documentary Art & Copy, the advertising documentary about the industry's creative greats and the campaigns that made them will have its New York premiere at IFC on Tuesday, May 5 as part of the One Club's Creative Week.READ»
Jennifer Siegal
Jennifer Siegal first grabbed our attention in 2006, as a prefab pioneer with an abundance of percolating ideas. Fast-forward, and the 44-year-old's eco-friendly visions are coming to fruition. Her first completed ...READ»
In an unprepossessing brick block, in an equally nondescript industrial estate on the West of London lies the factory and headquarters of Brompton Bicycles. It's tucked behind a Mercedes-Benz van depot, and I only know I'm in the ...READ»
Fast-paced experimentation. Distributed intelligence. Total teamwork. The scientific formula behind the new economy is still disrupting the status quo -- in this case, 20,000 leagues under the sea.READ»
"Change takes guts. It takes imagination. It takes commitment," declares John Taylor of General Motors's APEx team. APEx is designing radically new concept cars -- and changing the concept of change inside GM.READ»
