Jennifer Siegal
Jennifer Siegal first grabbed our attention in 2006, as a prefab pioneer with an abundance of percolating ideas. Fast-forward, and the 44-year-old's eco-friendly visions are coming to fruition. Her first completed ...READ»
We recently looked at a Volkswagen Beetle rigged to run on human waste. But for sustainability-happy VW fans who have a hard time stomaching the idea of a poop-powered vehicle, we present a second, more sterile option.READ»
In an unprepossessing brick block, in an equally nondescript industrial estate on the West of London lies the factory and headquarters of Brompton Bicycles. It's tucked behind a Mercedes-Benz van depot, and I only know I'm in the ...READ»
1933 - 39
Adolf Hitler approves Ferdinand Porsche's design for the "people's car," or volkswagen. A town called Stadt des KdF-Wagens, now Wolfsburg, is established for factory workers in 1938. Full-scale production is planned for ...READ»
The documentary Art & Copy, the advertising documentary about the industry's creative greats and the campaigns that made them will have its New York premiere at IFC on Tuesday, May 5 as part of the One Club's Creative Week.READ»
Prediction is a dangerous game -- the future is never a straight linear extrapolation from the present. Unexpected innovations and events will conspire to trip up the best-laid plans -- but it's better than not thinking about the future at all. Futurist Richard Watson explores the future and innovation in this, the first chapter of his latest book Future Files: A History of the Next 50 Years.READ»
Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»
He helps some of the world's best-known companies cut through marketing clutter and communicate effectively with their customers. His secret for helping brands get and keep your attention? A picture really is worth a thousand words.READ»
Skip the PowerPoint. Forget the whiteboards and butcher paper. If you want to organize an off-site that is energetic and memorable -- an event that actually makes a difference -- then follow our seven-point guide.READ»
Fast-paced experimentation. Distributed intelligence. Total teamwork. The scientific formula behind the new economy is still disrupting the status quo -- in this case, 20,000 leagues under the sea.READ»
Electronic Arts makes some of the world's most popular computer games. It's Rusty Rueff's job to fill the company with some of the world's best gamers and software programmers.READ»
"Change takes guts. It takes imagination. It takes commitment," declares John Taylor of General Motors's APEx team. APEx is designing radically new concept cars -- and changing the concept of change inside GM.READ»
