Topic: Virgin Retail Ltd.

Born-Again Virgin

I recently had a great conversation with Dee Mc Laughlin, the marketing chief for Virgin Megastores. It was a great conversation because Virgin Megastores is growing rapidly (sales up 14 percent in 2007) in the music category, where ...READ»

Rotten at Its Core?

I am surprised to find that no one blogged about Apple banning John Wiley books from their stores. It seems Steve Jobs is on the offensive, issuing lawsuits against Apple fanatics and pulling positive biographies off of store ...READ»

Obscura Digital Can Make Your Brand Big...Really, Really Big

We recently named the firm Obscura Digital one of the top ten innovative companies in advertising and marketing, but their work really puts traditional advertising to shame. Obscura first worked the festival circuit, creating ...READ»

• The Most Innovative Companies in Advertising & Marketing

Beyond Boundaries

Report from the FuturistREAD»

What's in Store

USA Today features two interesting articles about product design and branding today. In the first, Edward Baig reports that Richard Branson and the Virgin Group are branching out into consumer electronics. The products, which include ...READ»

Stan Lee Joins Forces with Virgin Comics

Stan Lee, the mastermind behind Spider-Man, the X-Men, the Fantastic Four, the Hulk, Iron Man and many others is to be in charge of Branson bankrolled Virgin Comics’ new line of superheroes. The LA Times broke the news this ...READ»

What's Selling in America: part 1 of 5

"First You Get High on It, Then You Buy It." Amoeba Music Marches to Its Own Beat Memo to: The Big Bosses at Virgin Megastores Re: Your Next Big Source of Competition These days, it's hard for monstrously big music retailers to ...READ»

Work/Life: Banksy and Hilton: Getting it right by being very wrong

I've just been to the Banksy exhibition in NY. For those who are unfamiliar with this wildly popular subversive artist (where have you been for the past hour?) , Banksy is the anti-war, anti-capitalistic graffitist who pulled off ...READ»

Thinking Outside The Cup

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

Desire: Connecting With What Customers Want

There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention.READ»

Training to Work

Unit of OneREAD»

Thinking Outside The Cup

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

Thinking Outside the Cup

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

The Gonzo Way of Branding

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»

The Three Keys to Change

In this excerpt from the introduction to his new book, Change or Die: The Three Keys to Change at Work and in Life, Alan Deutschman discusses the framework to successfully change yourself.READ»