Topic: Virgin Mobile Telecoms Ltd.

The Gonzo Way of Branding

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»

Healthier Cell Phones

Low radiation cell phones are more desirable because of health concerns, but which ones pose the least risk, especially to children and other vulnerable users? READ»

Gaffes of the Day

Inexplicably, Virgin head Richard Branson has teamed up with low-rent celebrity spouse Kevin Federline to call for protected status for the humble penny. Of course, the call to action accompanies a special SMS rate plan rollout from ...READ»

ISPs to Add Mobile Broadband to Service Plans

Internet providers like Comcast and Time Warner are beginning to offer mobile 3G service as a bundle with home Internet, reports the New York Times. The goal: undercut wireless providers like Verizon and AT&T, who sell such ...READ»

The Cell Sell

Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative.READ»

• The State of Mobile Advertising

Thanks, Recession! Cell Plans to Get Cheaper

Perhaps the only shot that Mobile carriers will have at growth in 2009 will be to cheapen their plans. It never used to be this way, according to the AP; it was once the carrier with the slickest phones and the most capacious ...READ»

Branding the Branson Way

Marketing methods from Virgin's founder.READ»

Seven Things to Read Now

Why is Philip Morris Backing Antismoking Bills? On Thursday, the U.S. Senate passed legislation giving the FDA authority to regulate the tobacco industry. Just 10 years ago, when Senator John McCain introduced a similar bill, ...READ»

The Enlightenment of Richard Branson

In a world where companies routinely bedevil customers, the Virgin chief is an angel, because he truly puts customers first.READ»