Topic: Virgin Atlantic Airways Ltd.

Profitable Player Runner-up: Virgin Atlantic

Virgin isn't afraid to spend big on customer amenities, and the business is flying high.READ»

An Evolutionary Approach to Innovation

Can biology teach us anything about innovation? The essence of Darwinism is that progress is created by adaptation to changed conditions. What starts as a random mutation can also spread to become the norm through a process of natural ...READ»

Virgin Atlantic's 25th Anniversary

  It's ironic that the world's sexiest airline -- RIP, Hooters Air -- is still a Virgin. But these days, that's a good thing. As older carriers battle bad press (say, U.S. Airways) and financial woes (pretty much everyone ...READ»

Comfort Class

How Virgin Atlantic came up with a better airline seat--in (gasp!) coach.READ»

A Touch of Class

New services from airlines and hotels give new meaning to learning on the fly.READ»

How About This Beer Label: " I'm in Advertising!"

Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles.READ»

The Future of Travel

The author William Gibson once said “the future is already here, it’s just unevenly distributed.” In the case of travel this is certainly true. The travel industry has experienced dramatic change post September 11, but it is ...READ»

The Future of Travel

Where will we be going, and how will we be getting there?READ»

Leading Ideas: Firestarting

"You can't start a fire worrying about your little world falling apart." --- Bruce Springsteen (1949- ) American singer/songwriter, lyrics from "Dancing in the Dark" Richard Branson, the often outrageous Chairman of the Virgin Group ...READ»

Lessons from an ice-cream lid: 1. Find out what the people want 2. Give them a lot of it

I understand we're heading for a recession. Down the street I see triple gelatos being passed over countertops. Cupcakes, judging from the crush at Billy's Bakery last night, are waddling out the door in threesomes. An upscale ...READ»

Fast Company Recommended Events June 2009

June MON TUE WED THU FRI SAT SUN 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 ...READ»

• Read: Mortgage Madness
• Eat: World Food Business Summit
• Numerology: Wedding Season

The Surprising Secret of Successful Differentiation

A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful ...READ»

Innovation: The Big Squeeze

In "The Future of First-Class," Forbes.com writer Shivani Vora lifts a page from my blog in forecasting the future of travel in the air up there. Her thoughtful column dissects the amazing transformation of business class and ...READ»

Present Perfect

Enough about the future! These are three of our favorite things.READ»

A First-Class Production

Business class is the new first, as startup airlines and old stalwarts try to woo you with fresh seats and services. READ»

The New Work Space: Will Lounge-Like Office Furniture Inspire Big Ideas?

The new pieces reflect changes in the way work gets done: It's less about the desk, and more about the coffee-break gabfest.READ»

Garage Shop Innovation

Too much experience, too much familiarity, or too much money can kill innovation fast. That's why game changing ideas tend to come from a lone inventor or two in a cramped garage. READ»

What Business Class Gets You On 6 Carriers

And what your fellow passengers think.READ»

Biofuels Take Flight

Continental Airlines' biofuel-powered test flight sets the industry's course toward brighter skies.READ»

Ruling The Roost

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»

The Gonzo Way of Branding

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»

Yo Homey: CP+B Revamps Famous Coke Ad for New Generation

When I visited Miami ad agency Crispin Porter + Bogusky this past winter, there was some buzz crackling within the office that Coca-Cola may soon become a new client. There were winks and nods of "stay tuned," but nothing ...READ»

Continental Test Flight Uses Algae as Fuel

Continental Airlines became the first US carrier to power a plane using algae as fuel yesterday. The flight, which notably took off from Houston's Bush Intercontinental Airport, was also the first in the world to use a dual-engine ...READ»

Richard Branson's Social Travel Site: A Strange Game of Twister or Waste of Time?

In a strange display of awkwardness, Virgin Group unveiled its new travel Web site in New York today with founder and CEO Richard Branson and his two children, Holly and Sam, playing an ad hoc game of Twister on an impossibly large ...READ»

NASA Coaxes Biofuel From Bags of Sewage

There are lots of creative ways to produce biofuel from algae, but NASA's takes the cake. The space agency is growing biofuel in plastic bags of sewage floating in the sea. The Offshore Membrane Enclosures for Growing Algae (OMEGA) ...READ»