BYValeria Maltoni Relevancy Score: 82 Sun Aug 16, 2009 at 7:16 PM
They’re at the opposite ends of the conversation spectrum. The show context is that of media and advertising, two areas that are undergoing rapid change - some would call it a decline. Mad Men captivated the public’s imagination ...READ»
BYValeria Maltoni Relevancy Score: 75 Sun Sep 20, 2009 at 9:17 PM
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.Unless you can ...READ»
BYValeria Maltoni Relevancy Score: 75 Sun Sep 27, 2009 at 10:04 PM
They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and ...READ»
BYValeria Maltoni Relevancy Score: 56 Sun Aug 30, 2009 at 9:52 PM
Many marketers spend a considerable amount of time calculating the ROI of campaigns by looking at cost per lead (CPL) or Web conversion numbers. You are probably quite smart yourself to the ways of lead nurturing and its importance in ...READ»
BYValeria Maltoni Relevancy Score: 34 Sun Sep 13, 2009 at 6:52 PM
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
BYValeria Maltoni Relevancy Score: 31 Sun Aug 23, 2009 at 9:32 PM
There is a good relationship between innovation and failure. As Monica Harrington shares, Microsoft Bob gave plenty of very smart people a run for their money - and lessons to take to their next project. Those are familiar ...READ»
