Topic: University of Georgia

Does Ethnocentricity Sell? Part 2: Niche Media

February and Black History Month are just about over, so, building upon my last post about Black History Month and advertising, I'd like to discuss the topic of ethnicity in niche media markets. Advertising tied to Black ...READ»

Welcome Back

I took a few months off of writing after the death of my father. My father was an interesting man. He was career Air Force (col), worked with the CIA, and was the florida state vetrinarian. he graduated from University of Georgia Vet ...READ»

How to Prepare for Your Next Meeting

Four ways to make your minutes around the conference table more productive.READ»

5 Ways to Chill

5 tips for keeping your adrenaline levels from maxing out.READ»

The Hard Sell

Sex sells, or so goes the adage, but does it sell to everyone, all the time? Not always, according to Tom Reichert, a professor at the University of Georgia who examined men's and women's reactions to sexually charged ads. In the ...READ»

Whither Municipal Wi-Fi?

Here's a status report on five major public-wireless projects.READ»

• The Hot Zone

Bangalore, Georgia

Offshoring has come home to Georgia, where lots of Indian firms have set up shop.READ»

Death to the Cubicle!

Want some quiet time? If you work in a cubicle, forget it. Those low walls are great for spontaneous collaboration, but also for spontaneous interruption. Here, a view to something better.READ»

Diversity and the Retail Sector

As an early adopter with regard to formal corporate diversity initiatives, the retail sector used to be considered a high profile innovator and driver of diversity recruitment programs, while supporting the needs of a diverse employee-base. But does that remain the case today? Did the retail sector rest on their laurels following early diversity "wins", only to become less proactive in advocating and innovating in the diversity arena? READ»

Family Values

Thanks to the punishing demands of the new economy, marriage has become more complex, more stressful, and more difficult. These couples have designed marriages that work.READ»

Buzz Without Bucks

Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless.READ»

The Most Valuable Player in Sports is ... this Doctor

James Andrews has become a hidden force in sports -- rescuing careers, changing the outcome of games, and making billions for stars and teams -- by mending the world's best athletes (like the 62 pros on the previous pages) and driving medical innovation.READ»

• From Under the Knife to the Hall of Fame
• Dr. James Andrews' All-Star Baseball Team
• How Surgery Led 12 Star Quarterbacks to Victory

Past Track to the Future

Stephen E. Ambrose has written best-selling histories of great feats of leadership and human endeavor. His insights from the past can teach a new generation of business leaders how to build for the future.READ»