In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.READ»
To cope with a natural disaster, you'll probably want food, shelter,
and clothing. But what you really need, according to University of
Georgia geographer Marguerite Madden, is ... geomatics? "For a long
time, it was hard to ...READ»
In terms of information and awareness, the earthquake in Haiti is "the most immediate disaster we've ever had," says Marguerite Madden, a geography professor at University of Georgia. Here's a look at how innovation has driven the relief effort.READ»
As an early adopter with regard to formal corporate diversity initiatives, the retail sector used to be considered a high profile innovator and driver of diversity recruitment programs, while supporting the needs of a diverse employee-base.
But does that remain the case today? Did the retail sector rest on their laurels following early diversity "wins", only to become less proactive in advocating and innovating in the diversity arena?
READ»
I took a few months off of writing after the death of my father. My father was an interesting man. He was career Air Force (col), worked with the CIA, and was the florida state vetrinarian. he graduated from University of Georgia Vet ...READ»
James Andrews has become a hidden force in sports -- rescuing careers, changing the outcome of games, and making billions for stars and teams -- by mending the world's best athletes (like the 62 pros on the previous pages) and driving medical innovation.READ»
February and Black History Month are just about over, so, building upon my last post about Black History Month and advertising, I'd like to discuss the topic of ethnicity in niche media markets.
Advertising tied to Black ...READ»
Sex sells, or so goes the adage, but does it sell to everyone, all the time? Not always, according to Tom Reichert, a professor at the University of Georgia who examined men's and women's reactions to sexually charged ads. In the ...READ»
Want some quiet time? If you work in a cubicle, forget it. Those low walls are great for spontaneous collaboration, but also for spontaneous interruption. Here, a view to something better.READ»
Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless.READ»
Stephen E. Ambrose has written best-selling histories of great feats of leadership and human endeavor. His insights from the past can teach a new generation of business leaders how to build for the future.READ»
Thanks to the punishing demands of the new economy, marriage has become more complex, more stressful, and more difficult. These couples have designed marriages that work.READ»
