Topic: Unilever NV

Unilever's Room-Temperature Ice Cream Is Good for the World, But How Will It Taste?

Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ»

Don't Confuse Creativity with Innovation

The British Government says that we are all creative -- and that education and workplace environments are at fault for not providing enough recognition or encouragement. This is an increasingly fashionable argument, But is it true? I ...READ»

TV on the Web: What Works and What Doesn’t

Seth MacFarlane's "Cavalcade of Cartoon Comedy" joins a mixed bag of other attempts at original cybershows.READ»

• Family Values

Unilever's Room-Temperature Ice Cream is Green, But How Will it Taste?

Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ»

Cracking the Carbon Code™: Low Carbon Summer Treats?

In an unlikely example of cracking the Carbon Code™, Unilever scientists are developing an ice cream that can be stored and transported at room temperature. READ»

Building Brand Runways

Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»

The Case for Eating Local, Beautifully Made

Hellmann's creates a new ad packed with animated infographics, revealing just how far-flung the food chain has become.READ»

Feedback

Letters. Updates. Advice.READ»

Act Local, Think Global

Hindustan Lever's strategic and marketing innovations have the potential to transform its business in India and to improve the quality of life of the country's rural citizens. Now the company is exporting those ideas to other parts of the world -- from Indonesia to the Congo.READ»

The Leader's Agenda

A letter from the founding editors.READ»

Strategic Innovation: Hindustan Lever Ltd.

"Everybody wants brands. And there are a lot more poor people in the world than rich people. To be a global business . . . you have to participate in all segments." --Keki Dadiseth, UnileverREAD»

Learn to be a GloBee

The profile for global leadership is always changing, claims Kelly O'Dea. Here's what he looks for ...READ»

Online Marketing Research: It Was the Best of Times, It Was the Worst of Times

A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»

Innovate your way out of trouble

Some more thoughts from my mate Andrew at GIN... At times of financial turmoil the temptation is to metaphorically batten down the hatches and wait for the storm to pass. Cut costs, cut jobs – if it moves (and even if it ...READ»

Free and Clean for All: Corporate Global Responsibility Issues of Water:

It’s our responsibility to take a stronger position with water that’s not just about water pollution (that position should be table stakes to any corporation in business in the world today), but more about ready and available sources. It’s about a desire to reduce our TAKE from the total supply; our responsibility to not draw water from sources which cannot be replenished or taken from communities who have no other source of clean available water and turn around and sell it back to them. READ»

50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»

The Celebrity Cell

Uh-oh. Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work?READ»

Consumer Genetics Show

Genetics, this is your mainstream moment! So says conference founder and biotech entrepreneur John Boyce, who points to the rapid drop in DNA-sequencing costs and growing interest in genomics from consumer-goods manufacturers. ...READ»

His Pages Mean Business

Dell Online extends it relationships with customers by offering new levels of service.READ»

Careers: 4 Keys to Successful Career Fairs

Have you ever been to, or participated in, large-scale career fairs? On the company side, it’s all about glitz, glam, and making the sale. Whatever happened to job seekers being attracted to great jobs with great companies? Do we ...READ»

Embrace What Others Abandon

Over the last several days, I’ve reviewed an up-and-coming company, PetMD. To listen to my full interview with CEO Kim Schinnerer, please click here. Today I want to show yet another way to look at PetMD’s strategy of offering ...READ»

Competitive Intelligence - Get Smart!

Thanks to the Web, you can learn more about the competition faster than ever. Fast Company's panel of experts provides a six-point program for keeping an eye on your rivals. Now, where's Agent 99?READ»

Spare Change?

While I was unable to participate in Pegasus Communications' Systems Thinking in Action conference, Changing Our Organizations to Change the World, earlier this month, I'm glad that the organization has made the mind maps of the ...READ»

Is Creativity Worth $964 an Hour?

A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising ...READ»

Reviving Old Brands

There seems to be a renaissance of seasoned names working to reinvent their brands afoot. Coca-Cola recently named its new marketing chief: Charles Fruit. Fruit, 57, was picked by Chief Executive E. Neville Isdell, who hopes he'll ...READ»