In an unlikely example of cracking the Carbon Code™, Unilever scientists are developing an ice cream that can be stored and transported at room temperature. READ»
Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ»
Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ»
The British Government says that we are all creative -- and that education and workplace environments are at fault for not providing enough recognition or encouragement. This is an increasingly fashionable argument, But is it true?
I ...READ»
Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»
Most filmmakers toil in obscurity for years before getting the
chance to premiere at a world-class event like the London Film
Festival. Not so for the winner of Unilever's Consumer Creative
Challenge, a contest in which amateur ...READ»
Hindustan Lever's strategic and marketing innovations have the potential to transform its business in India and to improve the quality of life of the country's rural citizens. Now the company is exporting those ideas to other parts of the world -- from Indonesia to the Congo.READ»
"Everybody wants brands. And there are a lot more poor people in the world than rich people. To be a global business . . . you have to participate in all segments." --Keki Dadiseth, UnileverREAD»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
It’s our responsibility to take a stronger position with water that’s not just about water pollution (that position should be table stakes to any corporation in business in the world today), but more about ready and available sources. It’s about a desire to reduce our TAKE from the total supply; our responsibility to not draw water from sources which cannot be replenished or taken from communities who have no other source of clean available water and turn around and sell it back to them. READ»
Some more thoughts from my mate Andrew at GIN...
At times of financial turmoil the temptation is to metaphorically batten down the hatches and wait for the storm to pass. Cut costs, cut jobs – if it moves (and even if it ...READ»
Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»
Genetics, this is your mainstream moment! So says conference founder
and biotech entrepreneur John Boyce, who points to the rapid drop in
DNA-sequencing costs and growing interest in genomics
from consumer-goods manufacturers. ...READ»
Have you ever been to, or participated in, large-scale career fairs? On the company side, it’s all about glitz, glam, and making the sale. Whatever happened to job seekers being attracted to great jobs with great companies? Do we ...READ»
Over the last several days, I’ve reviewed an up-and-coming company, PetMD. To listen to my full interview with CEO Kim Schinnerer, please click here. Today I want to show yet another way to look at PetMD’s strategy of offering ...READ»
