Topic: Under Armour Inc.

No Sweat

Like many upstarts, Under Armour made a splash with a breakthrough product, then promptly found itself facing Goliaths. Here's how an un-likely giant killer is protecting its house from megabrands like Nike.READ»

Kevin Plank - Fast 50 2003

DON'T SWEAT THE COMPETITIONREAD»

A Lesson From Dillon, Texas: Brands Shouldn't Be Afraid of Vulnerability

Traditionally, while marketers might have talked about empathizing with customers, it was a stretch for brands to display humanity. Then, people became less responsive to un-human brands. No group better encapsulates the appeal of flawed, human heroes than the characters of "Friday Night Lights." On the current season, we've seen two brands embrace vulnerability: Sears and Under Armour.READ»

Retail Strategy

For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of sales, not marketing. But those who understand the potential of a "retail ...READ»

No Longer under the Radar

Forget Peyton Manning's 365 yards and three TDs for the undefeated Colts last week. Forget Reggie Bush's 500-plus yards against Fresno State. The top performer of the week was Under Armour, the sports apparel company we profiled back ...READ»

Protect This House

Kevin Plank's improbable hit -- a sweat-wicking undershirt -- kicked off the fastest-growing category of sportswear. Now Nike and other megabrands are in hot pursuit of Under Armour. Welcome to the disrupter's dilemma.READ»

Developing an On-Target Value Proposition

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and be in great position for the upturn. It all begins with an on-target value proposition. READ»

Shawn Baldwin from CMG interviews David Thomson the best selling author of Blueprint to a Billion

Shawn Baldwin from CMG (Chicago) Critical Capital Management Series 2009READ»

Big Stretch

Lululemon isn't the only niche retailer trying to break out.READ»

• Om My

Fashion Forward

We've come a long way from the miracle of rayon. How new fabric technology is changing our duds.READ»

The 10 Most Creative People in Sports...

Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»

• The 100 Most Creative People In Business

How to Maintain Brand Elevation in 2010 With No Loss of Cabin Pressure

What does branding expert David Brier have to say about overcoming one of the key obstacles to effective branding?READ»

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

Tough Guys

How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems.READ»

Olympic Uniforms Take Home the Gold in Ugly-Off

We've put in our time lauding the slick and well-designed Olympic uniforms. These are the other ones. Amid the pageantry of competition, a surprising number of athletes trotted, slid, or squatted into the ready position in garb that ...READ»