BY David Lidsky Relevancy Score: 100 Wed Dec 19, 2007 at 9:23 AM
Umpqua Bank
A bank with its own blend of coffee? And its own music download service featuring local artists from its service area of Seattle to Sacramento? This is not your Christmas club savings account/free toaster bank of ...READ»
A Hotel for Japan-Loving Hipsters
What if you had to create a Japanese cultural experience in a Western hotel? That box led to Chip Conley's Hotel Tomo in San Francisco, with anime art covering the walls, beanbag chairs, and gaming ...READ»
BYAlissa Walker Relevancy Score: 48 Mon Aug 17, 2009 at 11:14 AM
When we named Steve McCallion as a Master of Design in 2006, we called him "The Mind Reader"--a title you don't just toss around haphazardly. But in his role as executive creative director at Ziba Design, in the burgeoning creative ...READ»
BYSteve McCallion Relevancy Score: 29 Sun Aug 16, 2009 at 5:42 PM
Companies want to create value by delivering better consumer experiences, but many are not quite sure how to get there. The results have ranged from a proliferation of Apple-like Genius Bars to projects that simply never make it to market. This week, Steve McCallion explores some of the challenges companies face when trying to deliver consumer experience innovation. READ»
BYSteve McCallion Relevancy Score: 28 Sun Aug 16, 2009 at 6:00 PM
Meaningful consumer experiences are based on a relationship between brands and people. By clearly promising something to people that is authentic and relevant, brands can increase the value of their products and services and connect on an emotional level.READ»
BYSteve McCallion Relevancy Score: 27 Sun Aug 16, 2009 at 5:53 PM
Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»
BYJason Marcuson Relevancy Score: 26 Tue Feb 12, 2008 at 3:15 PM
Shouldn't it be "The Best Companies For Whom to Work?"
Whatever. Let's take a look at the companies making this highly-publicized list for 2008:
Number of publishers: Zero. That's unfortunate now, ...READ»
BYDavid Sherwin Relevancy Score: 20 Fri Apr 4, 2008 at 3:12 AM
Sometimes, when seeing an ad whizz by you on a bus, or hearing a spot on the radio, you can reach straight through the ad to the creative brief -- and in a good way. A creative solution to a well-defined business problem can have a ...READ»
BYSteve McCallion Relevancy Score: 19 Wed Nov 4, 2009 at 6:11 PM
A new exhibition is a wake-up call for businesses that have been slow to adopt platform thinking. Companies, non-profits and cultural institutions can all learn from its example.READ»
BYSteve McCallion Relevancy Score: 18 Tue Oct 20, 2009 at 1:52 PM
Its latest exhibition, China Design Now, uses crowdsourcing and experience design to shift the museum’s role from curator to moderator, and to put the museum in the center of a global conversation.READ»
