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Topic: USA TODAY

  
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Starbucks Digital Network Brews Up Curated Web Content

The folks who brought you CDs, books, and even DVDs while you wait in line for coffee now want to bring you content online as well.READ»

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The Rise of Internal Evangelists

Transparency works really well for big companies too, not just for solo practitioners and small businesses. Corporations can use this concept to create what we call "internal evangelists." READ»

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The Meaning of Friendship in a Social Networked World

In an era of Facebook, Twitter, LinkedIn, and other social network platforms, what is the meaning of true friendship?READ»

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Verizon iPhone Coming This Year: Report

Apple plans to start mass production for a new iPhone before the year's end that would be available on the Verizon network, sources say.READ»

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Frito-Lay Bags Its Green Chip Packaging: Not Worth the Noise

Frito-Lay was heralded for becoming a sustainable purveyor of snacks last year. But the company is quietly bagging its green chip packaging after only 18 months.READ»

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Work/Life: Is It a Gold Rush or a Roller-Coaster Ride?

 Whether the recession has just ended or we are sliding back into a double dip, no one seems to really know. but that hasn't stopped the recent surge in stories about how the airline industry is recovering, or that ...READ»

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How Bing Could've Almost Beaten Google to "Instant" a Year Ago

Google's shouting loudly about it's new almost-as-fast-as-you-think Instant search powers, and it is indeed clever. But a programmer worked out how to do this for Microsoft a year ago. Could Bing have beaten Google?READ»

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Personal Branding Tip: Put a Little PERSONALITY in It!

Many people who we come into contact with have amazing personalities, in person, and then we go check out their content (their blogs, articles, videos, books, etc), and it's totally flat and stale--or what we often describe as very institutional or corporate feeling. We're going to tell you to do the exact opposite.READ»

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Sea, Sun, and Scalpels: Brazil's Bid to Be the Four Seasons of Medical Tourism

Brazil, which has seen the number of foreign patients rise from 48,000 in 2005 to 180,000 last year--and is growing at a 30% clip year-over-year--is poised to draw still more from its neighbors and the U.S. thanks to shorter flights and a bump from futebol.READ»

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Personal Branding Tip: Forget What YOU Know

Forget what you know and start thinking about what your audience knows.READ»

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Personal Branding Goes Gaga

Not satisfied with the small screen any more, Lady Gaga announced her move to the big screen in what she hopes will be the next blockbuster music movie even though there is no script, producer, director, or plan.READ»

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Display Your Expertise

In my latest installment of our Fast Company, Brand or Die blog, I reveal the strategy that is the keystone of developing your Credible Celebrity Expert Status!READ»

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Harry Potter and Personal Branding

The Wizarding World of Harry Potter opened at Universal Studios Orlando June 18 and the studio is reporting rising attendance and guest spending. While all looks great for the investment Universal made, the naysayers have been wondering out loud if Harry Potter will indeed have legs for years to come.READ»

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LeBron, The Media, and Your Message

Companies must take control of their own brand message and use their own media to do so when possible. LeBron James' control of ESPN's own show, to announce his jump from the Cleveland Cavaliers to the Miami Heat NBA Franchise, was ...READ»

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iPhone 4 Review Roundup: Still the Smartphone Leader

The first round of iPhone 4 reviews are in, and they're overwhelmingly positive. What's everyone saying?READ»

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Microsoft Uses Cirque to "Kinect" With Gamers, and Everyone Else

Microsoft unveiled the final name of their Project Natal motion control at a press event last night—Kinect. Actually, they leaked it to USA Today around the time we press were on line waiting for the event (with cool Cirque du ...READ»

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Prepare for Catchphrase, "HTML5 it!"

Long and painful is the road of overcoming buzzwords and catch phrases in the interactive space. Here comes another one.READ»

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Get Out of The Business You’re In!

 What?! I know we’re supposed to be telling you the secret to finding success through frequency, consistency and accuracy, like we promised in our last blog post…and we will, we promise. But before we get to that one ...READ»

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Give Credit Where Credit Is Due

There's been some debate among economists over how exactly "small business" should be defined. At the heart of the issue is the government's definition of small business, which it says are companies of less than 500 employees. But a 499-employee business isn't exactly "small." This issue is even more important in light of a recent report that found credit card rates for small-business accounts have increased 13.7% over the past six months, costing small businesses $420 million in incremental finance charges. READ»

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Yahoo Buys Associated Content, Scores 380,000 Freelancers and Boatloads of Cheap Content

Yahoo just announced that they've acquired Associated Content, a startup that produces lots and lots of freelancer-contributed content on the cheap. READ»

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Your "15 Minutes," That Comes Standard...Can You Extend Your Time in the Spotlight?

In 1968 Andy Warhol famously said, "In the future, everyone will be world-famous for 15 minutes." And every day it seems like he’s a little bit more on target. We would more likely say that everyone is given the stage and ...READ»

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The iPad Shines a Light at the End of the News Design Tunnel

Giovanni Calabro surveys the new face of news design by tracking one story across iPad apps by USA Today, NPR, The New York Times and The Wall Street Journal.READ»

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MBA, Your Green Card To Brilliance by Zeke Lee

The job market has become more stringent than before in today's precariously uncertain economic situation. Today it requires more than a mere graduate qualification to catch the eye of employers who are now looking to hire those with ...READ»

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Human Packaging

In this blog we have gone through figuring out your skill sets, looked at where you came from—and finally, avoided the mirage of greener pastures and taken time to decide what your destination is ...READ»

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Meeting Planners and Economical Decisions

Planning your next meeting? If so, then you'll want to read this article about how to save money and still get a big ROI on your event.READ»