BYBrian Reich Relevancy Score: 88 Wed Nov 5, 2008 at 8:56 PM
I have lots of thoughts about the Election, and especially the use of technology and social media by the Obama campaign. My brain is fried from two years of tracking every twist and turn in the campaign cycle, so I don't know how ...READ»
Yesterday I began my review of the innovators and strategies that the Obama campaign employed to win the presidency. Here is another tried and true method for success that you can implement into your own business strategy.
Coordinate ...READ»
BYDan Herman Relevancy Score: 67 Fri May 2, 2008 at 2:18 AM
A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the ...READ»
BYEllen McGirt Relevancy Score: 64 Mon Oct 27, 2008 at 3:41 PM
It may be silly season for the Presidential campaigns on television until Election Day, but the Brand Called Obama has been brought to you by the internet.READ»
BYDanielle Sacks Relevancy Score: 62 Wed Dec 19, 2007 at 8:20 AM
Russ Schriefer
Media Director, John McCain Campaign
Washington, DC
Russ Schriefer, 48, credited as one of George W. Bush's main image makers, is part of the five-member advertising team who will be writing and scripting all of ...READ»
BYLinda Tischler Relevancy Score: 62 Thu Oct 9, 2003 at 4:30 PM
Now that the absurd political spectacle in Cal-ee-fornia is over (at least until the actual attempt to govern begins), the rest of the nation can turn its attention back to the Democratic presidential candidate sweepstakes. And no ...READ»
BYClay Dillow Relevancy Score: 61 Fri Aug 28, 2009 at 1:05 AM
It’s been a tough first year for the bringer of hope and change. Though only in office for seven months, Obama’s been shouldering the hopes of a nation from the moment he entered the presidential race. But after passing a ...READ»
BYChris Dannen Relevancy Score: 59 Tue Nov 4, 2008 at 7:15 PM
Both candidates used the Internet to reach America's voters. But Team Obama mastered the medium early and exploited it to the hilt: from an active texting strategy to the MyBarackObama.com social networking site. And along the way, Obama's technology strategy changed the face of politics -- and perhaps the U.S. government -- forever.READ»
Barack Obama's latest move online has cemented his place as the presidential candidate that has fully embraced the Internet and web 2.0 concepts. On his website, the public can now sign-up to receive an email or cellphone text ...READ»
BYLynne d Johnson Relevancy Score: 54 Wed Jul 18, 2007 at 6:01 PM
Yesterday, I completely missed the news. The New York Times's Brad Stone wrote about, "Ad Downtown Threatening the Survival of Business 2.0." Forbes Brian Caulfield had even covered the impending demise of the publication, "Bye-Bye, ...READ»
When you examine the Presidential Debate held last Friday, when arm-chair pundits (including myself) discuss the performances of John McCain and Barack Obama, the main factor that inevitable arises is expectation. Everyone expected ...READ»
BYFrancis Anderson Relevancy Score: 51 Thu Oct 30, 2008 at 8:50 AM
In an endorsement that will not be welcomed by Mr McCain's flagging campaign, the group said that if al-Qaeda wants to exhaust the USmilitarily and economically, the "impetuous" Republican presidential candidate is the ...READ»
BYKermit Pattison Relevancy Score: 50 Mon Oct 6, 2008 at 3:30 PM
Fast Interview: John Della Volpe, founder and managing Partner of SocialSphere Strategies and director of polling at Harvard University's Institute of Politics, contends that Obama campaign marks a once-in-a-generation innovation in American politics.READ»
Notice that I did not indicate whether business was BIG or small. Of the three front runners - Obama, Clinton and McCain - currently in the presidential race for their party's nomination, who will be the "President for ...READ»
BYJon Dale Relevancy Score: 49 Fri Oct 24, 2008 at 2:53 PM
A recent Op-Ed by Nicholas Kristof at nytimes.com talks about how an Obama victory has the opportunity to significantly (and positively) re-brand America in the eyes of the world. In fact, polls in foreign countries run 4 to 1 in ...READ»
BYChuck Salter Relevancy Score: 48 Wed Jun 20, 2007 at 6:29 PM
As FC's Danielle Sacks explored in this month's Fast Talk, much of the 2008 presidential campaign is being fought on the Web with the growth of online fund-raising, grassroots organizing, and viral video. This week's must-see clip ...READ»
BYAllyson Kapin Relevancy Score: 47 Fri Nov 7, 2008 at 4:27 PM
soon after Barack Obama and Joe Biden were elected they launched Change.gov, a website to support their transition and highlight their agenda on issues ranging from helping the economy to fixing our health care system.READ»
BYBea Fields Relevancy Score: 47 Fri Nov 7, 2008 at 7:15 AM
As most leadership consultants do, I have been watching the campaign in earnest to learn what I can about formulas for success. The more I watch the ending of the McCain campaign, the more clear it becomes as to why this campaign ...READ»
BY Fast Company Staff Relevancy Score: 45 Tue Mar 17, 2009 at 5:00 PM
Activating a customer base with digital tools isn't as easy as it looks. As Chris Hughes showed with both Facebook and Obama, detailed execution is at least as important as strategy. Some examples:READ»
BYBud Bilanich Relevancy Score: 44 Mon Nov 10, 2008 at 10:59 AM
I was watching 60 Minutes last night. They did a piece on the Obama campaign featuring David Axelrod and David Plough, the campaign’s chief strategist and campaign manager. Steve Kroft asked how President Elect Obama was able to ...READ»
BYWendy Marx Relevancy Score: 43 Fri Jun 13, 2008 at 5:19 PM
Hats off to the Barack Obama campaign. The campaign scored a lot of positive press this week by launching a web site to strike back at “dishonest smears.” In staccato fashion, the new Obama site reels off five rumors and ...READ»
BYDanielle Sacks Relevancy Score: 42 Fri Oct 17, 2008 at 1:47 PM
According to Advertising Age, Presidential nominee John McCain is coming in paltry fifth place. Fifth, that is, for the ad trade's annual "Marketer of the Year" award for 2008 (although with McCain's schizophrenic branding ...READ»
BYEllen McGirt Relevancy Score: 42 Tue Mar 17, 2009 at 5:00 PM
The untold story of how Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign.READ»
