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Topic: U.S. Armed Forces

  
modernwarfare

Game Developers Turn Roadside Attack Footage Into Up-to-the-Minute Training Simulations

A new collaboration by Army training groups transforms video from the field into simulation experiences for troops within a week.READ»

jets
BIOFUELS   |  3 comments

U.S. Military Bets on Jet Fuel Made From Algae, Weeds, and Animal Corpses

Worried about the feasibility of using non-petroleum based jet fuel on commercial airlines? The U.S. military has volunteered its jets as guinea pigs, ordering up 600,000 gallons of fuel made of weeds, algae, and fat from animal ...READ»

RETRO LENS   |  Comment

Spectacular retro lens

We know you guys love the eyeglasses posts.  Here’s another one: Shuron Ltd.  Eyewear has been making eyeglasses and sunglasses since the Civil War.  During WWII, they were the main sunglasses supplier for the ...READ»

GEAR   |  Comment

The Hard Cell

This cell phone sets a standard for convenience -- and ruggedness.READ»

machine ethics

Machine Ethics

The conclusion of the Battlestar Galactica television series a couple of weeks ago left viewers with a decidedly mixed message: a superficial gloss of "ooh, the scary robots are coming!", coupled with a more subtle--and, ...READ»

Intern BlogOff: Marketing to the Military (Pro)

The House bill to limit marketing to the military is a good safeguard from unfair products or services, but the notion of marketing to a captive audience shouldn't be discounted. Some may argue that such direct marketing -- soldiers ...READ»

EVENTS   |  Comment

Recommended Reading for All Occasions

  Recommended Reading for All Occasions - Posted to Twitter US military targets social nets - The Guardian - http://tinyurl.com/6ot5wd Marketer's Guide to Semantic Web: Solving Social Media Measurement (Three Minds On Digital ...READ»

Sex and Electronics Part 1: Women and Smart Design
DESIGN   |  1 comment

Sex and Electronics Part 1: Women and Smart Design

In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.READ»

LEADERSHIP   |  Comment

Battlefield Lessons

The war in Iraq (which is winding down as this issue goes to press) reflects a world where much is new. But when it comes to war, old truths prevail: Planning and leadership are the pillars of victory.READ»

LEADERSHIP   |  Comment

The Price of Courage

Having trouble channeling your inner moxie? Or perhaps you just want the look of bravery. Five ideas for courage to go.READ»

   |  3 comments

Sacred Ground - Revisited

Last week, I blogged about the specter of marketing during church, funerals and wakes. A couple days later, I came across this, a tombstone concept that incorporates a video screen. I was sure the issue was dead at that point, but ...READ»

LEADERSHIP   |  Comment

First Things First - 4 Action Items

Action items that should be at the top of any new leader's To-Do list.READ»

Esther Takeuchi

Women in Tech: The Brainiacs

5 of the smartest technologists working today.READ»

Move It, Soldier!

(Common sense from Uncle Sam.)READ»

Undercover Bedbugs?

The latest in soldiery: a menagerie of robo-animals.READ»

Ivan Glickman

Raw Honesty as a Social Media Strategy (Part 1): The US Army

In the age of the Free Complaint Machine, known to many around the world as the ‘Internet’, is it wise to offer a product to anyone willing to purchase it? After all, a single poor fit between costumer and product can lead to the ...READ»

Diversity lacking in government contracting, corporate America

I’ve been thinking about the recent proposed SBA rule change that would limit the women-owned small business set-aside program to four areas where SBA thinks that women are underrepresented and the resulting political backlash. ...READ»

INNOVATION   |  Comment

"Buy Bracelets"

Lance Armstrong's yellow livestrong bracelets have raised more than $30 million to fight cancer since May 2004. They've also set off a thriving aftermarket -- and a host of silicone wannabes.READ»

Wheelchair

F1 Racing's Influence, from Wheelchairs to Mars Landers

Formula 1 racing, which each year produces some of the most intensively engineered vehicles on earth, is a well-spring for design innovation. The New Scientist just rounded up some examples, and here are the the best: F1 race ...READ»

If It Quacks Like a Duck...

In the current issue of New York, Kurt Andersen laments America's age of lame-duckism, "in which the discredited and obsolete and totally over shuffle around in the limelight for years after their sell-by dates." Andersen artfully ...READ»

LEISURE   |  1 comment

Wishful Thinking

Getting and giving: fun tech toys for your holiday list, plus three worthy causes.READ»

CHANGE   |  Comment

Military Training and Simulation is Increasingly Required by Business & Industry

TheThe Bison Group ® Corporation has announced the integration of the “Process of LeaderShaping” initiative – a framework that identifies the behaviors (Organizational Behavior) and influences (Transformational Leadership) ...READ»

Lab Results May Vary

Bell Labs has the history, and Google--where engineers devote 20% of their time to personal projects--has the buzz. But other models of corporate innovation are also showing results.READ»

Ivan Glickman

First Lady: OMG, No Brand Yet?!

  A smart, dynamic woman, with a law degree and professional experience, 45 years old and raising a family, newly arrived First Lady Michelle Obama has an opportunity to make her mark on any number of important domestic ...READ»

Car Talk

In another excellent column about Iraq, the New York Times' Thomas Friedman quotes Harvard prez Larry Summers: "In the history of the world, no one has ever washed a rented car." Although neatniks might quibble with the veracity of ...READ»