The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»
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To distinguish a minor burn from a serious burn, the first step is to determine the degree and the extent of damage to body tissues. The three classifications of first-degree burn, second-degree burn and third-degree burn will help ...READ»
Every time my 3-year-old son sees a bottle of children’s Tylenol he asks for “petesina.” That’s his word for medicine or “medecina” in Spanish. Does he have a headache? No. Is he addicted to pain killers? I hope not. But ...READ»
His brand didn't tank because he smashed his car on a residential street he'd driven hundreds of times before or even because there was something fishy about the whole incident; it changed because he stonewalled.READ»
Shel Holtz is principal of Holtz Communication and Technology. After a rather general and basic morning introduction to the practice of business blogging at the New Communications Forum in Napa, California, he provided an in-depth ...READ»
I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission
statement is something like this: "Our mission is to serve the tastiest
damn pizza in Wake ...READ»
Geronimo Jones believed that he’d been abducted by aliens, but his delusions didn’t end there. He went so far as to call a California Health Insurance agent to see if he’d be charged for their “very thorough” probes.
READ»
Fourth lesson from PUSH 2007
Traditional media are being replaced by…something
Want to know what life is like here in Traditional Media-Land (that would include newspapers, magazines, television news, radio)? Here's an executive ...READ»
I'm pretty mad at Toyota, and I don't even own a Toyota. I'm mad that such a highly trusted company is doing such a poor job of managing their "run away" car situation. There is a lot managers can learn from this situation, specifically when it comes to rebuilding trust.READ»
The global anxiety that erupted following the discovery of the first case of mad cow disease in the United States last month offers a compelling contrast between risk and fear. How disproportionate is the current fear in relation to ...READ»
Back in August, I wrote a post on the re-branding of Washington Mutual as WaMu. I didn’t like the way the new name sounded and still don’t. More recently, there has been a blast of ads from the pharmaceutical industry for new ...READ»
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»
