Topic: Twitter Inc.

Consumer Web Software Seeps Into the Workplace

Office tech is getting a casual Friday makeover, says Farhad Manjoo, who explains why we should celebrate the Facebookization of the enterprise.READ»

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

November Events

November MON TUE WED THU FRI SAT SUN 01 02 03 04 05 06 07 08 09 10 11 12 13 14 ...READ»

• Read: Decision Points
• Share: National Philanthropy Day
• Soar: Future of Air Transport Conference

Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media

The first time I participated in a viral marketing effort, it was on a whim. And it failed miserably -- in part because we didn't actually have a purpose. I was a freshman in college, and late one night, a few of us came up with a ...READ»

NBA Effectively Utilizes Social Media to Connect With Fans

How the NBA has shot past its rivals in connecting with fans via social media.READ»

• Team Playbooks

Measuring Influence One Click at a Time

From No. 1 finisher Jeremy Schoemaker to Shaquille O'Neal (no. 1,709) and beyond, here are the 29,795 photographs we received from participants in our social-media experiment. Go to fastcompany.com/influence for details about the top finishers and to search for specific participants.READ»

Five Most Socially Savvy NBA Teams

The five most socially savvy teams.READ»

• Give and Go

Bravo's Bravo Now iPad App Drives Dual-Platform Usage

Lisa Hsia directs the team behind Bravo Now, an app that enhances viewers' interactive experiences.READ»

• Fast Talk: Rana Sobhany
• Fast Talk: Jonathan Houser
• Fast Talk: Dustin Callif

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

Why Is it So Hard to Be Kind?

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers. I had one of those experiences a few weeks ago, involving my father and a Cadillac dealer.READ»

How Much Are You Worth?

It's the most compelling, preoccupying question we measure ourselves by every day, and it has very little to do with money. I'm talking about "worth" as in self-worth and "value," as in the degree to which we feel valued by others, and valuable in the world.READ»

Deliberately Uninformed, Relentlessly So [a Rant]

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of "American Idol." There is clearly a correlation here.READ»

PepsiCo: Agricultural Hero?

The fast-food giant unveils its i-crop soil-monitoring system to help farmers around the world manage water and CO2 emissions. What about the rest of us?READ»

Here Come the Diarrhea-Fighting Transgenic Goats!

Medical inspiration often comes from strange places. A plan from researchers to fight diarrhea with milk from transgenic goats is no exception.READ»

Team Coco Head Talks Conan O'Brien, Social Media, Crowdsourcing His First Guest

To find out more about Conan O'Brien's innovative use of social media, we spoke with John Wooden, GM and executive producer of Team Coco Digital. READ»

The Multitool for the Dark and Stormy Minimalist [Exclusive]

With a 25-lumen LED flashlight and all the basic tools you need, the Gerber Fit knows that all you need is a little ingenuity and some proper light.READ»

Mobile Companies Open the Floodgates to Allow Text Message-Based Donations

Obopay and Benevity partner up to allow any registered charity to receive text message-based donations.READ»

India, South Africa Team Up to Fight HIV

India is rapidly becoming a global supplier of life-saving HIV vaccine. Now it's joining forces with South Africa to research the HIV sub-type most commonly found in their countries. READ»

Kiva and Visa Partner Up, Extend Into Gulf Coast Region

Kiva, fresh off its expansion into higher education loans and one year after its entrance into the U.S. market, is moving full speed ahead to help Gulf Coast entrepreneurs recover from devastating setbacks.READ»

PATH Bringing Super-Fortified Rice to Africa

When we last covered PATH, the nonprofit had licensed its rice fortification technology to producers in Brazil, Columbia, and India. Now PATH is bringing Ultra Rice--a rice-shaped extruded rice grain filled with vitamins and minerals--to Burundi.READ»

Sonamba Makes Sure Your Parents Are Still Standing

Want to make sure your aging mom and dad are still up and moving? Don't feel like paying for a $5,000 activity monitoring system? Neither did Ajit Pendse, who invented a $459 alternative.READ»

Skate Where the Puck Is Going

Anyone in the venture business will be used to hearing a buzz word rise up out of nowhere and find its way into every aspiring entrepreneur's pitch. I call this "the puck at your feet" because it's not where the industry is heading but rather where the industry is today. By the time you launch your buzz word feature everybody will be offering that buzz product. You need to think about where the puck is going.READ»

New York Whitewashes a Million Square Feet of Rooftop

Geoengineering, manipulation of the planet's climate, can be a dangerous practice. But there is little downside to painting rooftops white.READ»

Intel Invests Billions In Building Super-Tiny Chips

Get ready for the next generation of computer guts. In practical terms, that means we can expect lightning-fast, extended-battery laptops that don't burn your crotch quite so quickly. READ»

Twitter Promoted to Ad Network

In just four short years, Twitter would emerge as something more personal than a social network, it would serve as a human seismograph for facilitating, tracking, and measuring human movement and experiences. Twitter is now starting to introduce new programs that officially position the company as both an integrated information and ad network.READ»