Topic: Tupperware Brands Corporation

The Virus of Marketing

When it comes to getting a message out with little time, minimal budgets, and maximum effect, nothing on earth beats a virus.READ»

Retail Strategy

For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of sales, not marketing. But those who understand the potential of a "retail ...READ»

Televisionary

Having recently moved, I had cable installed this past weekend. While I don't have a DVR yet, I'm still keeping an eye out for business-, innovation-, leadership-, and technology-oriented programming. Last night, the show to watch ...READ»

Speaking of Tupperware

Following the TiVo Tupperware idea below, I went to Tupperware.com to see what they're up to these days. That led me to TupperwareParty.com, which allows Tuperware evangelists to hold a 14-day themed online Tupperware party by giving ...READ»

Plastic Planet

For Tupperware, all the world's a storage container.READ»

The Problem With Green Retailers

From Wal-mart to Toys "R" Us: Why green rhetoric is more plentiful than actual products at America's largest retailers. READ»

• Were Beijing's Olympics Really Green?
• Green Fashion Goes Mainstream

Beginner's Luck

According to Thomas Kuhn’s classic book, The Structure of Scientific Revolutions, youthful exuberance is a key driver of scientific discovery and change. This seems to square up with my own experience of product and service ...READ»

Featured in the May Issue of <em>Fast Company</em> Magazine

How to Tame the Boss from Hell, page 86 Ambition, self-confidence, even a little bloodlust have pretty much been prerequisites for success in American business. Yet, Andrew Park reveals how some of the most intimidating executive ...READ»

First Look: Yubo, the Lunchbox That Lasts a Lifetime

Yubo, a new lunchbox created by Whipsaw, takes the problem of mobile meals and makes it more sustainable--and more fun.READ»

How Business Is a Lot Like Life

According to Richard Pascale, if you want your company to stay alive, then try running it like a living organism. The first rule of life is also the first rule of business: Adapt or die.READ»

Work/Life: Some Legitimate Expenses I'd Like To Claim

CEO Dad's Tuesday Tirade.... In Croatia, Damir Matkovic, a popular TV journalist known for a dashing smile much-appreciated by his viewers, persuaded his employers to shell out 26 grand on oral surgery to prevent the spread of his ...READ»

Talking Trash

It’s not easy being green. Anybody who’s ever really tried to minimize his or her carbon footprint, knows that even when you’re committed to recycling and responsible purchasing, you can be foiled by forces outside your ...READ»

Seven Ways that the “Main Street” Business Can Compete Against Much Larger Chains

In my home town of Sarasota, all sorts of businesses come and go. In fact, a group of business colleagues have something they call the “Business Death Pool” in which they bet on which new business will close down next. It is ...READ»

Ten-Pin Problem

Sociologist Robert Putnam argues in his new book that America's social capital, like its bowling leagues, is rolling toward the gutter.READ»

Introducing Guest Blogger Dan Harden: In a Recession, Creativity Starts with How You Run Your Business

About a year ago, Dan Harden, the president and chief designer of Whipsaw, the Silicon Valley industrial design and product development firm, stopped by the Fast Company offices bearing an armload of products that were as eclectic as they were fascinating.READ»

• Dan Harden's Whipping Post blog

Party On

How to build brand loyalty? Try pounding nails in a living room.READ»

TiVo or Not TiVo II

In response to my earlier post asking how TiVo could harness it's buzz to finally get over the hump, FC Now reader Ian Ybarra posted an interesting proposition for TiVo's marketing department: Hi-Tech Tupperware parties. In these ...READ»

Recipe for Growth

How does Whirlpool cook up great ideas to get back on the fast track? By turning people loose on the challenge of innovation, and then turning up the heat on their best ideas.READ»

Taking Back the Internet: Creating a Passive-Aggressive Income Stream

A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.READ»

• The State of Mobile Advertising
• 18 Must-Have iPhone Apps

Need A New Wardrobe? Shop TV

I am a self-professed "Grey's Anatomy" junkie and every week I look forward to that Thursday night fix when I'll find out what will unfold next in the show's thrilling plot. I'm certainly not alone when it comes to having a primetime ...READ»

Net Profit

What does it take to make a better bed net? It's no small matter: Bed nets are a critical defense against malaria, which each year kills 1 million people and makes another 300 million ill in developing regions. The solution, it turns out, is no small matter either.READ»

Ideas to Expand Your Portfolio of Products & Services

In the spirit of "Innovating with Meaning" in the New Year, especially during a time when the call for innovation can be heard loud and clear, we offer the following ideas to help you expand your current portfolio of products and ...READ»

It's Real Time to Talk

You use email to send messages and Web pages to share information. But to swap ideas with colleagues or provide service to customers, you may need real-time chat. Let your fingers do the talking!READ»

25 Top Women Business Builders

Meet the winners of our first-ever awards for women business owners. They're a dynamic, inspiring group -- with lots to teach us all.READ»

Okay Consultant, Lemme See Your License!

Consultant Debunking UnitREAD»