Topic: TripAdvisor LLC

Sustainability: Travelers Care About Being Green. Or Do They?

Environmental concerns are slowly seeping into all aspects of consumers' lives, and travel is no exception. As with most green awareness campaigns, however, just how concerned travelers are is a gray area. A recent TripAdvisor ...READ»

Work/Life: TripAdvisor Gets Down to Business

One genuinely good piece of news for business travelers in a generally bleak year for it is that TripAdvisor has launched a Business Travel Center to bring to business travelers the kind of customized services that leisure travelers ...READ»

Business Trips Don't Have to be All Business

Being away on business shouldn't mean doing away with enjoyment. It should mean doing things differently. Get an expert's tips on how to get the most out of your trip.READ»

The Top 10 Eco-Friendly Hotels

The greenest vacation is a day hike in your backyard. But if you need to get a little further away from home, there are plenty of responsible--dare we say, trendy--resorts to choose from. Online travel community TripAdvisor ...READ»

Sparking Curiosity

George Loewenstein is the behavioral economist who formulated the "gap theory" of curiosity--here's his original paper on the topic. In Made to Stick, we talk about the gap theory in our chapter on Unexpectedness. (For teachers, we ...READ»

The Perils and Promise of the Reputation Economy

It's not easy doing business in the reputation economy.READ»

• Under Review

Yelp Lets Businesses Yelp Back

The user-submitted restaurant and small business review site Yelp has been the subject of some pretty hot debates over its policies as its influence in local markets from San Francisco to New York has grown. Now it seems they ...READ»

Huge, Stupid Tech Lawsuit Might Just Be Crazy Enough to Work

A defunct navigation company called WebMap Technologies is suing 15 different major companies in what might be the most bloated and fatuous IP lawsuit in recent memory. And it just might pay off. WebMap's principals are claiming that ...READ»

Consumer Generated Media

It's so timely that Heath mentions BK's subservient chicken campaign, because it was one of the examples used today by Vipul Gupta during his talk on Consumer Generated Media (CGM) at the International Conference on Cognitive Systems ...READ»