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Topic: Track and Field

  

The Loneliness of the Long Haul

In August, Christine Canabou investigated how a hard-charging learned to shift gears while training for a bicycle race. Track coach John Smith trains the world's fastest runners how to run even faster. And today in London, Sir ...READ»

HEALTH CARE   |  Comment

Fast Talk: Marathon Man

Medtronic's Stephen Oesterle gets patients to run 26 miles with him--to prove the power of optimism.READ»

surplus
SURPLUSHOME   |  Comment

SurPLUShome's Solar Skin Produces 200% of the Energy It Needs

Leave it to the kids to produce the best green homes. We recently profiled Penn State's Natural Fusion house, an entrant in this week's Solar Decathlon, but our favorite design on display at the National Mall in Washington, D.C. is ...READ»

Country As a Brand

Yesterday, I was watching the World Championships in track and field held in Helsinki. Now, whenever there is a big sports event, the organizers always present estimates of how the event will improve the country's image in the world. ...READ»

Ivan Glickman
BRAND   |  2 comments

Lace up Your Running Shoes and Train for Your Career

Did you know that running is one of the fastest growing participatory sports in the United States? My company sponsors distance running events across the country, bringing runners, spectators, employees and the community together in a ...READ»

solar

Cylindrical Solar Panels: The Future of Renewable Energy-Powered Homes?

Will this student design win DOE's Solar Decathlon and take home $100K?READ»

The Art of Hurdling

I had the fun-but-scary experience recently of being on a live radio show at KQED, the local NPR affiliate, taking random calls from listeners in San Francisco. One call-in question essentially asked "Isn't some of this innovation ...READ»

AKQA
INNOVATION   |  Comment

Fast 50 2008: AKQA

In the annals of advertising history, 2007 will be remembered as the year of the digital acquisition frenzy. Ad holding companies Publicis and WPP, along with tech companies like Microsoft, spent billions of dollars scooping up the ...READ»

The Impact of Game Shows (Part 2)

For maximum impact at your next event, a game show is the perfect way to produce the WOW Factor. Game Show America specializes in game shows for corporate events.READ»

TEAMWORK   |  Comment

Amazing (But Sane) Races

Adventure sprints test your skills but not your time.READ»

GEAR   |  Comment

Staff Stuff: Go the (Long) Distance

A shoe that truly goes the distance.READ»

Congratulations Eddie Izzard!

Eddie Izzard has completed an amazing 43 marathons in 51 days in aid of Sport Relief.After only five weeks of training he ran 1,105 miles accompanied by his tour manager, sports therapist and an ice cream van. He was also joined ...READ»

INNOVATION   |  Comment

Do Your Homework (Really)

Before I meet with any new prospect I've been thinking of introducing myself to, I make damn sure I do my homework. And when I say homework, I mean more than checking to see if the company has a Web site by typing www.amazon.com to do ...READ»

Watch Out

For some time now we've been trying to line up an interview for the magazine with Klaus Kleinfeld, the charismatic and dynamic new CEO of German electronics giant Siemens. He has been commended to us by mutual friends who reckon he ...READ»

Rest in Peace

Brian Maxwell, a marathon runner who invented the PowerBar, died last Friday. 51 years old, he colllapsed while standing in line to mail a package at a California post office. No disrespect intended, but is this another instance of ...READ»

24 HOUR   |  Comment

HP Releases 24-hour Notebook with Intel SSD

Not long ago, Dell [NASDAQ:DELL] thought it had the ultra-marathon laptop market in the bag with its 19-hour battery. Now HP [NASDAQ:HPQ] has shown them up with their new EliteBook 6930p, a notebook that features a whopping ...READ»

Side Effects with Side Effects

Each day we open the paper or turn on the computer and there is another story about an FDA approved drug that causes serious injuries or death. READ»

Ivan Glickman

Increase Your Sex Appeal: Volunteer Now!

  Turns out that chugging down vast volumes of beer is actually not the way to turn on potential mates. In fact, it’s acts of kindness and altruism that will do the trick.   In three studies of more than 1,000 ...READ»

50 CENT   |  Comment

Marketing 101: Puma's Jamaican Love Affair

With sweeps in the men's and women's 100m, and gold in the 200 and 4x100 relays, Jamaica Track and Field has put itself on top with some of the worlds best sprinters. To top it off men's sprinter, 21-yr old Usain Bolt set the ...READ»

Katie Hoff
ADIDAS   |  10 comments

High-Tech Gear for Olympic Athletes

When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. READ»