RSS

Topic: Toys

  

Leadership Lessons from... Classic Toys

Associated Press staffer Mae Anderson wrote a very interesting article for TIME about the value of old-school toys in these tough economic days. In Hard Times, Nostalgic Toys Strike a Chord By AP / MAE ANDERSON (NEW YORK) — ...READ»

LEADERSHIP   |  Comment

Fast Talk: The Storekeeper

Jerry Storch, 50, who became CEO at Toys "R" Us in February 2006, was the only retailer to appear before a Senate subcommittee during a special hearing on toy safety in September. The following is an edited excerpt of his ...READ»

BARBIE   |  Comment

The Barbie Bubble

When I finally cleared through the crowd of technology reporters at the press preview for Digital Life ­-- the largest consumer electronics show on the East Coast -- I saw the booth causing the buzz was Mattel. Besides hand-held ...READ»

Text-to-Speech Toys

Marx Toys recently launched a small line of interactive toys. IM Buddies are animatronic dolls -- currently of Bugs Bunny and Daffy Duck -- that read your instant messages and otherwise interact with computer applications. The dolls ...READ»

INNOVATION   |  Comment

They're Not Playing Around

We review the cutthroat business of toys: Does Toys "R" Us stand a chance against industry behemoth Wal-Mart this holiday season?READ»

GEAR   |  Comment

Action Items

Gifts With Points, plus The Trouble With Toys.READ»

Fast Talk: The Independent Tester

Sue DeRagon, 49, runs toy testing for Connecticut-based STR, one of the industry's leading third-party labs. "Our phones have literally been ringing off the hook. The Mattel recalls opened people's eyes. Current clients are ...READ»

Orbitwheels

The Best of Toy Fair 2009

More than 100,000 toys flooded New York this week for the Toy Industry Association’s annual Toy Fair. We scoped out the new products and here’s what caught our eye.READ»

Leapfrog's Great Leap Forward

What's the right way to launch a technology product in an era when technology has lost much of its luster? First, make the technology hard to see and easy to use. Second, do everything yourself -- from designing chips to running focus groups. Third, don't just sell products: Champion a platform. These are some of the principles behind the rise of LeapFrog Enterprises, whose stellar performance represents a strategic leap for the tech business.READ»