Topic: Toronto

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

Re: September 2010

Nike's Playbook With someone like Mark Parker at the helm, it is no mistake that Nike is head and shoulders above the competition ("Artist. Athlete. CEO"). He embodies all of the great qualities necessary to distance yourself from ...READ»

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

Twitter Promoted to Ad Network

In just four short years, Twitter would emerge as something more personal than a social network, it would serve as a human seismograph for facilitating, tracking, and measuring human movement and experiences. Twitter is now starting to introduce new programs that officially position the company as both an integrated information and ad network.READ»

Qatar: Better Public Diplomacy Through Online Translation

A new online project aims to bring American and Qatari teenagers together through crowdsourced translation exercises that could have ramifications for public diplomacy.READ»

Steve Nash Shoots, Dazzles With ESPN Doc on Terry Fox

Of the dozen off-court projects that the NBA star-turned-entrepreneur is juggling, tonight's documentary on Terry Fox is by far Nash’s most personal project.READ»

The Seven Deadly Sins of Social Media

In this excerpt from his new book "UnMarketing: Stop Marketing. Start Engaging." author Scott Stratten shows the profane acts users of Twitter, Facebook, and LinkedIn commit. How many are you guilty of?READ»

Unpacking the Global Human Egg Trade

Modern fertility technology has made parenthood a possibility for thousands more people, but it has also created a lucrative -- and ethically questionable -- global trade in human genetic material.READ»

• The Global Bazaar

Why Tech Nerds Love Flying Virgin America

Social media manager Jill Fletcher on how Virgin America became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.READ»

Is Business Getting Girly? Don Draper Reports

As a rule I'm a 'never-before-noon' man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House Hotel in Boston in 1857. Four words. "The End Of Men." READ»

Hear This: UK SoundMap Creates Audio Landscape

Back when Greg J. Smith and Max Ritts launched their Toronto Sound Ecology project, for which they hiked the city and recorded its sounds for an interactive map, we asked if anyone had heard of any other similar audio tours. Turns ...READ»

Social Networking Affects Brains Like Falling in Love

Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.READ»

• Inside the Penenberg Brain
• Hot Topic

iFive: The BP Question, G20 Conference, World Cup Aftermath, Apple iPhone 4 Saga Rolls On, LHC Smashes Record

While you were putting your dreams of a World Cup final to bed, innovation was smashing particles together at an amazing rate, ruminating over the fallout of the BP oil spill, and fiddling with its new smartphone.1. It's been 69 days ...READ»

Tableau in Toronto: the G20 Shifts Gears

The implications and impact of the G20 Summit in TorontoREAD»

Extreme Corporate Narrative Makeover: Why Your Company Needs a New Bedtime Story

You hear the word "narrative" a lot these days. That's because we're looking for personal relationships--dialogue, shared experience, a bedtime story. READ»

• Graham Button's blog Like it or Not
• Browse More Expert Design blogs

Twitter's World Cup: Is Live-Event Chatter Part of Twitter's Master Plan?

If you haven't had a chance to check out Twitter's new World Cup site, do so now. It's an amazing source of news for FIFA's tournament--and perhaps a glimpse at how we'll be socializing during events, in a Twitter-dominated future. ...READ»

Reinventing Memorial Day: Creating Inconvenience and Relevance

Memorial Day has become just another excuse for a long weekend. Steve McCallion is exploring a way to bring back its meaning to Americans.READ»

• Steve McCallion's Beyond the Widget blog
• Browse More Expert Design blogs

ICFF 2010: Chairs for Naughty Schoolchildren

The Brothers Dressler impishly reinvent the humble school chair.READ»

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

In uncertain times like these, let's get back to basics, shall we? Graham Button investigates 10 questions we all should be asking ourselves.READ»

• Graham Button's blog Like it or Not
• Browse more Expert Design blogs

Richard Florida's Creative Destruction, Spatial Fix and The Great Reset

What doesn’t kill cities during this crisis will make them stronger. This is Richard Florida’s diagnosis in The Great Reset, which picks up where his last foray into pop economic geography, Who’s Your City? left off. READ»

Worldwide Community Grid: How It Works

1. DESIGN Stanley Watowich of the University of Texas Medical Branch in Galveston develops algorithms for a virtual experiment to test how more than 3 million molecules interact with 12 proteins related to dengue fever. 2. ...READ»

• Look Who's Curing Cancer

How IBM's World Community Grid Is Helping Cure AIDs, Cancer, and World Hunger

IBM's virtual supercomputer is tapping the unused processors of half a million people to speed up critical scientific research.READ»

• World Community Grid: How It Works
• How to Join the World Community Grid

Why Design Thinking Is the Next Competitive Advantage

With "The Design of Business," Roger Martin demonstrates how companies can successfully adopt the methodologies and perspectives that designers use to solve problems and run more efficient, effective and competitive businesses. In a world of increasing sameness with every business looking for an edge, Martin effectively argues for embracing design thinking as business strategy. READ»

Reports Say: Oxygen Bar Serve You with a Breath of Fresh Air

Medical technology has been getting better with time. Oxygen Bar is the new sensation to the world. People have been driving crazy over it. Oxygen has been a key source in a patient’s recovery. Whether Oxygen bar can really replace the actual need of human being remains a debatable topic.READ»

Guelph Used Car Dealer Scores A+ Rating with Better Business Bureau

Mark Wilson’s used cars in Guelph scores a coveted A+ rating with the Central Ontario Better Business Bureau.READ»