Topic: Tony the Tiger

Panel Paralysis

So here's a question to mull during Ad Week in New York: why is the ad industry -- which is obsessed with the idea of building brands, consumed with engaging the consumer, preoccupied with massaging the message -- so often so ...READ»

Best -- And Worst -- Brand Extensions Of 2008

It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»

Innovation: Customers Speak the Language of ADVERTISING. Do You?

Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»

Innovation: Customers Speak the Language of ADVERTISING. Do You?

Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»

Innovation: Customers Speak the Language of ADVERTISING. Do You?

Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»

Little Debbie Lives!

The crock in Betty Crocker: We look into the myths behind some beloved spokescharacters.READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

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Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»

Fast Talk: Creative to the Core

What's it like when your job depends on generating new ideas, inspiring others to do the same, and figuring out how to use the result? Creativity is the essence of business--and the elixir of these five leaders.READ»

Face-Off

Who's got the stiffer upper lip when contemplating the pokey, Ken Lay or Martha Stewart?READ»