It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»
Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»
Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»
Advertising is our culture. In Twenty Ads that Shook The World, James Twitchell states that consumers today are more familiar with the language of advertising than that of history. You don’t believe me? Take the test. Here are a ...READ»
What's it like when your job depends on generating new ideas, inspiring others to do the same, and figuring out how to use the result? Creativity is the essence of business--and the elixir of these five leaders.READ»
So here's a question to mull during Ad Week in New York: why is the ad industry -- which is obsessed with the idea of building brands, consumed with engaging the consumer, preoccupied with massaging the message -- so often so ...READ»
