Today T-Mobile [FRA: DTE] debuted a new version of their popular Sidekick mobile device, offically called the Sidekick LX Tony Hawk Edition. The Sidekick, which is made by Sharp, has found immense popularity in younger demographics, ...READ»
Given the success of Tony Hawk's skateboarding video game franchise, a plug-in peripheral that brings players closer to the real thing was inevitable. And now details have emerged that Hawk is releasing an electronic skateboard, ...READ»
If you're a fan of MTV's Cribs, you've probably seen one of the several episodes featuring skateboarders like Tony Hawk or Steve-O, of Jackass fame. Hawk had a half-pipe built in the backyard; Steve-O settled for a bootleg ...READ»
What's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself.READ»
Today's Wall Street Journal features an awesome article on how video games are reshaping the entertainment business. The piece features a list of the 25 most powerful people in the industry.
Several companies previously profiled in ...READ»
Sports training no longer begins and ends in a rancid weight room, on a blistering track, or under the glare of an attentive coach. Today, smart athletes are turning to the Web to expand their skills and assess the competition.READ»
Recent earnings reports from Sony and Nintendo prove that the video game industry is not recession proof. So why do games still cost so much money?READ»
THQ, a large game publisher, has announced it would begin using ads delivered over the Internet by Massive Inc. in its games. THQ is one of the largest publishers to agree to these dynamic ads, and this is a big step toward a brave ...READ»
Have you checked out Honda’s “Dream the Impossible” mini-documentary series? The video series features several big ideas in a series of mini-documentaries. And yes, they’re beautifully produced.But here’s the thing.If you ...READ»
What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New...READ»
The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»
