Brand identity expert David Brier doesn't believe in luck. With 26,000 products coming out each year, you're looking at how your brand will fare. In the words of "Dirty" Harry Callahan (played by Clint Eastwood, "I know what you're thinking.... Do I feel lucky? Well, do ya, punk?"READ»
For the last few days, I’ve been prepping for an upcoming panel at Columbia Business School entitled, The Post-Recession Workplace. My message is going to be simple—the world has changed; therefore, we need to ...READ»
Most companies have explicit and often espoused corporate values, usually containing notions of strong positive cultures. These are often formalized into mission statements, tag lines, and branding and marketing promotions. The problem is that most of so-called corporate values are not values at all. They are little more than a compilation of platitudes and slogans.READ»
Here’s the point: SEND THANK-YOU NOTES! By the truck loads! For everything! To the golf pro that helped you get your swing back in time for the weekend. To your accountant that found LEGAL ways to get you more on your tax return. To the mechanic that fixed your car in time to save the family vacation. To the person that just interviewed you!READ»
"To survive in this age, individuals and organizations must examine what they're doing to earn a living and ask themselves three questions:" From Daniel H. Pink, author A Whole New MindREAD»
We would like to briefly share key lessons from the bestselling book, The Seeds of Innovation. From our experience conducting research, teaching, practicing, and consulting in Innovation Management for over 20 years, we see that ...READ»
Leaders need to be both broad and deep, and it helps if they can figure out what is coming. Where do they look for the right sorts of information?READ»
Kaizen (改善, Japanese for "continuous improvement") is a very interesting concept. I attempt to apply Kaizen to product development at Maysoft. For me, this means going over each product feature and looking for areas for ...READ»
I’ve just been reading some nifty new stuff by Tom Peters. One of the big trends that I keep telling people about - but to almost no effect - is ageing. Fortunately Tom gets it. Here are a handful of statistics from his book on ...READ»
Whether it’s finance, marketing, production, strategy, human relations or any other discipline, managers accept that the subject is teachable and that, once taught, the lessons will bring value to managers and the organisations ...READ»
Margaret Heffernan was born in Texas, grew up in Holland, and completed her education in the UK. At the BBC, she produced prize-winning films, documentaries, and comedies. She worked as managing director of IPPA, a trade and lobbying ...READ»
Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded brains of our market.
It's not only ...READ»
One thing that you may or may not have noticed in this series is that all of the women featured are known by their first name. First there was Britney and then Madonna. And now this is about "Angelina". They need no other ...READ»
ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. You can read their bios in this blog entry. The original idea behind ChangeThis came from Seth Godin. ...READ»
Many of today’s companies recognize the urgency of converting to a
customer-centric, social web-based, operation. The excuses and faulty
logic brought on by global prosperity have been replaced by an honest
examination of ...READ»
In a somewhat interesting conversation on ERE, I've observed a trend in response to a Talent Acquisition Director seeking information on how to implement a Sourcing Process into the current mix. Fellow TA Directors seem to be ...READ»
Today is Thursday, so this post is on dynamic communication.
Dynamic communicators are good story tellers. Everyone likes a story. Stories are hard wired into our brains. They come from the oral traditions of most ...READ»
ZPURPOSE - ZPAST - FCBIO
Session Time: 70 Minutes
"Materials are less important than human beings - although we have not yet come quite around to thinking in that fashion." Henry Ford
[quote from Today ...READ»
ZPURPOSE - ZPAST - FCBIO
Session: 77 Minutes
Both Eyes Open:
I saw yesterday that both the "Wake Up Call" section and "Theo's Corner" need changing, and they need changing because ...READ»
Fast Company's RealTime Philadelphia generated a remarkable collection of ideas, tools, and inspirational advice. Here are 25 of the smartest insights that we took away from the event. Feel free to put them to use and share them with your colleagues.READ»
