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Topic: Tom Asacker

  
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What's in a Name?

FC Now reader Tom Asacker asks, "What does Fast Company mean again?" Our founding editors, Bill Taylor and Alan Webber, expand on how we consider "fast companies" in the June 2003 editor's letter. We also offer 10 make-or-break ...READ»

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Wisely Read

Fast Company Now reader Tom Asacker, whom I met during last fall's Company of Friends Roadshow, recommends the following resources: BrandChannel: Interbrand's online exchange about branding features industry analysis, debate, ...READ»

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Capitalizing on Relationships II

FC Now read Tom Asacker asks me, "What do you think? Is it more dangerous for bankers to use relationships as a basis for lending decisions, or for the media to use relationships as a basis for information dissemination?" I don't ...READ»

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Offshore Storm III

FC Now reader Tom Asacker makes an interesting remark in response to an entry yesterday. Who says it's primarily large multinationals outsourcing work overseas? In 1993 I outsourced the production of a $100k tool for an injection ...READ»

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Small and Famous

Tara Hunt's post on big brands and Tom Asacker's post on being famous for 15 people (and I guess, 15 minutes, too!) are on a common theme. The theme of the splintering of markets and audiences. What happens when people and brands ...READ»

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15 Minutes or 15 people

The BlogJam post that really hit me today has been Tom Asacker's 15 minutes post. Which would you rather have? 15 minutes of fame or be famous to 15 people? In today's marketing world, the answer has to be the 15 people. I've ...READ»

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What Is Next for Company Videos? 5 Thought-Provoking Links

I’ve recently bookmarked so many interesting sites on how companies use video I figured it’s time to open the vault and share a few of my favorite discoveries with you. I hope you’ll find something interesting, useful and ...READ»

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What I Learned about Business At Pike Place Market

The Market Grill is tucked in across from the fish mongers bellowing "Fresh Butt Cheeks!" to passersby within Seattle's boisterous Pike Place Market. The dozen barstools wrap close up to the U-shape counter. One side is open straight ...READ»