Topic: Tim Brown

Making Over McDonald's

Inside the $2.4 billion plan to change the way you think about the most iconic restaurant on the planet.READ»

• 2010 Masters of Design
• McDonald's Design Heritage
• Where's Ronald McDonald?

8 Lessons for Creating Social Impact

Can designers really help when it comes to social issues? Robert Fabricant outlines eight lessons he has learned from social impact partnerships. READ»

• Robert Fabricant's Design4Impact blog
• Browse more Expert Design blogs

DESIGN THINKING AND SERVICES: WHY THIS IS NEW AND NEEDED

    I just finished the inspirational book ‘Change By Design’ from Tim Brown. You can feel the passion as Tim describes the difference between being a designer and thinking like a designer. That passion, ...READ»

Well designed change will draw people in

There’s a reason Tim Brown, CEO of the design firm IDEO, titled his book, Change by Design. There’s a reason Roger Martin, dean of the Rotman School of Management, titled his book, The Design of Business: Why Design Thinking is ...READ»

Brand Revitalization: Making a brand relevant…again.

When and how do you refresh or reinvent a brand?READ»

Aspen Report: The TED-Types Roll Up Their Sleeves for Social Design

Two years ago, the Cooper-Hewitt, National Design Museum in New York displayed 30 humanitarian design and engineering projects, including a biodegradable shelter, a low-tech food cooler, and a straw that helps prevent the spread of ...READ»

What's Thwarting American Innovation? Too Much Science, Says Roger Martin

By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says the designiest dean of all the business schools. "The enemy of innovation is the phrase 'prove it,'" Roger Martin says.READ»

Can Designers Stamp Out Rural Poverty?

Designers, corporate leaders, foundation heads and journalists meet next month in Aspen to solidify plans for a national design center in Alabama to study and alleviate rural poverty.READ»

Living Climate Change: Design Thinking to Solve the World's Biggest Problem

What will life be like 20 or 30 years from now? That used to be a question for futurists, now global climate change makes it something we all think about. The trouble is that the way we think and talk about our impact on the environment is measured in statistics and abstracts. But there is a more tangible way to imagine what that future will look like...READ»

Want to Improve Democracy? Try Design Thinking

Better ballot design could have changed the results of the 2000 election. A better design for information sharing might have prevented 9/11. Now, could design thinking help fix something fundamentally broken in American democracy: how we engage in national debate?READ»

Open-Source Innovation: IDEO's Human-Centered Design Toolkit

A free guide to user-focused design can be applied anywhere from a for-profit design firm to an NGO working in a developing nation.READ»

• Designers Accord Case Studies

Introducing Guest Blogger Jennifer Bove: Kick-Starting a New Firm in Trying Times

I first met Jennifer Bove in Austin, Texas, at the annual interactive hootenanny SXSW. We had just watched the premiere of the industrial design film Objectified at the Paramount Theater and, after being introduced by a mutual ...READ»

Economics and Truth: CultureofFuture.com and IDEO

Quite a gap of time since we last posted! It is definitely a whirlwind time of shift and change. Are we busy? We are busy here at CultureofFuture.com – framing change in a way that inspires learned pathways and wise reengagements. ...READ»

Creating a Post-Crisis Economy: How to Design a Participatory System

Those who have stuck with me all week, know that I believe that participation is key to the next big wave of innovation in business and society. Whether it is in the fundamentals of how we think about wealth or the economy, how we ...READ»

• Creating a Post-Crisis Economy: Participation and Health Care
• Creating a Post-Crisis Economy: Why We Need Economic Dashboards
• Creating a Post-Crisis Economy: Learning to Measure Participation

Creating a Post-Crisis Economy: Control Your Own Health Care

In the U.K. in the 1940s, Sir William Beveridge designed what became known as the welfare state. In an ambitious program, the post-war Labor government attempted to put in place a series of services designed to ensure that the ...READ»

• Creating a Post-Crisis Economy: Why We Need Economic Dashboards
• Creating a Post-Crisis Economy: Learning to Measure Participation
• Creating a Post-Crisis Economy: Moving Beyond Consumption

Creating a Post-Crisis Economy: Why We Need Economic Dashboards

A significant difference between those of us fortunate to be living above the poverty line and those unfortunate enough to be at the "bottom of the pyramid" is that the 'wealthy' can afford to consume. Being a ...READ»

• Creating a Post-Crisis Economy: Learning to Measure Participation
• Creating a Post-Crisis Economy: Moving Beyond Consumption

Creating a Post-Crisis Economy: Learning to Measure Participation

When I consider bidding for something on e-Bay, the first thing I do is check the reliability rating of the seller. When I want to meet a hard-to-reach executive, I try to establish a link through my network. When I consider which ...READ»

• Creating a Post-Crisis Economy: Moving Beyond Consumption
• Welcoming Guest Blogger Tim Brown: Can We Design a Post-Crisis Economy?

Creating a Post-Crisis Economy: Moving Beyond Consumption

For the next few days I plan to explore what I am calling the Age of Involvement: the role of participation in an information society and how it leads to an expanded view of our economy. I am not an economist and have never studied ...READ»

Welcoming Guest Blogger Tim Brown: Can We Design a Post-Crisis Economy?

About a year ago, I happened to be at breakfast panel at the Cooper Hewitt National Design Museum, where Tim Brown, CEO of Ideo, was speaking. At the time, the topic, "What is Wrong with American Design?" was much in the ...READ»

Objectified: The New Design Film That Sickens, Inspires

"Your movie made me physically sick," one audience member told Gary Hustwit (left), the director of Objectified, the eagerly anticipated film about industrial design, last night at a screening in New York. Far from ...READ»

The Stars of 'Objectified' Discuss the Future of Stuff at SXSW

The South by Southwest festival in Austin hosted the world premiere of Objectified, a film by Gary Hustwit, the celebrated director of Helvetica, the fascinating and unlikely story behind a font you see absolutely ...READ»

Just What is Design Thinking?—The View from the Blogosphere

There is considerable interest in design thinking and its application to management. A google search on “design thinking” and “management” produced 146,000 items. When “business” is substituted for management the number ...READ»

Ideo's David Kelley on "Design Thinking"

David Kelley, founder of the design firm Ideo and the Stanford d.school, was leading a charmed existence. Then he felt a lump.READ»

• Infographic: The K-12 Educational Experience
• Ideo's Newest Design Projects
• 17 Career Lessons from IDEO's David Kelley

Design for the Developing World: It’s the Systems, Stupid

It’s not enough just to design useful tools for the developing world, IDEO’s CEO Tim Brown told the audience at the Social Capital Markets 2008 conference now going on in San Francisco.  It’s equally critical to design the ...READ»

Can Design Solve Social Problems?

Can design save the world? Hilary Cottam thinks so. Her design team, Participle, includes anthropologists, economists, entrepreneurs, psychologists, social scientists, and a military-logistics expert. But it is driven by design techniques and headed by Cottam, who has used such strategies to tackle societal issues -- starting with addressing the shortcomings of Britain's school and health systems.READ»

• More Design With Reach
• 2008 Masters of Design