Topic: TiVo Inc.

TiVo Hops Across the Atlantic, Gets Into Virgin's Box

Just yesterday TiVo was in the news for its user-data deal with Google, but its execs have obviously been far busier than that: Today there's fresh info that TiVo is expanding--it's due to launch a co-branded DVR TV service in the ...READ»

TiVo or Not TiVo III

An FC Now entry in August has catalyzed some surprising interaction between FC Now readers and TiVo executives. Writes FC Now reader Jackie Huba: We are longtime TiVo customers and fans, and we believe TiVo hasn't "tipped" because ...READ»

TiVo or Not TiVo II

In response to my earlier post asking how TiVo could harness it's buzz to finally get over the hump, FC Now reader Ian Ybarra posted an interesting proposition for TiVo's marketing department: Hi-Tech Tupperware parties. In these ...READ»

TiVo Brings Web Video to TV

Tara MaitraVice President, General Manager of Content Services TiVo> New York, New York Tara Maitra, 37, helps bring content from Amazon, Netflix, YouTube, and more than 50 other sources to TiVo subscribers. "TiVo is ...READ»

• Google Takes on TV Ads
• ComScore Sees the Bigger Picture
• Bringing Order to the World of Online Video

TiVo Brings Web Video to TV

Tara Maitra > Vice President, General Manager of Content Services TiVo > New York, New York Tara Maitra, 37, helps bring content from Amazon, Netflix, YouTube, and more than 50 other sources to TiVo ...READ»

(tee' vo): Noun, Verb, or Guarded Trademark?

If TiVo has its way, it won't go the way of Xerox, Kleenex, and Google. According to The New York Times, at least, TiVo is beginning to aggressively defend its trademark, fighting those who try to make it a verb (to TiVo: To record ...READ»

TiVo or Not TiVo

I'll admit it. I'm a TiVo fanboy. I'm the guy who's always prattling on and on about it to friends, but it has changed the way I watch TV. I'm not talking about skipping through bad commercials. I actually watch them if they're ...READ»

Coming Soon from TiVo

Amid the mad dash for TV-to-computer-to-PDA, TiVo's move this week allowing users to transfer recorded television shows to iPods or Sony PlayStations may prove something of a false start. The new feature won't be open to some ...READ»

TiVo Coming To Your PC

Software company Nero announced today a new product called LiquidTV that will allow consumers to turn there Windows PCs into TiVo [TIVO] digital video recorders. Just as they would on a TiVo set-top box, users will be able to pause, ...READ»

Buy From Amazon on Your TiVo?

It's been known for a few months that TiVo [NASDAQ:TIVO] and Amazon [NASDAQ:AMZN] had something brewing together, and many of the video-obsessed hoped out loud that it would include HD Unbox content streamed through TiVo's set-top ...READ»

More Ads, Fewer Interruptions

Remember when TiVo was all about skipping commercials? This week, the DVR pioneer began courting Madison Avenue ad firms with a new feature enabling users to search commercials by topic. That way, TiVo president Tom Rogers told the ...READ»

Talkin' About a TiVolution

Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ»

Memo to Brands: Surrender

Permission marketing has deteriorated into spam, TiVo is killing the 30-second ad, and no one trusts corporate America. Could there be a more challenging -- and thrilling -- time to work in marketing? Branding guru Laurie Coots doubts it.READ»

Live, from the Consumer Electronics Show...

Clearly, this week, Las Vegas is the world capital of overstimulation (and mile-long lines to buy a hot dog or board a shuttle bus). Today was the official opening of the Consumer Electronics Show, and here are some quick impressions ...READ»

MyTV: Television Marketing in the Age of Consumer Empowerment

Adam Gerber is SVP and group director of strategy and innovation for MediaVest. David Hutchinson works as VP of TV integration for the Phelps Group. Allan McLennan serves as managing partner for Puremac Digital/IP-DTV. And Kimber ...READ»

Fast Talk: Doing the Unthinkable

Their actions are making the competition--and customers--scratch their heads in wonder. But these leaders may not have a choice if they want to have a business tomorrow. Here's the inside story on how and why they've made their moves.READ»

Setting the Record Straight on TiVo

Thanks to all those who so passionately responded to Thursday's blog on TiVo and the company's evolving approach to advertising. I spoke with a member of TiVo's outside PR this afternoon - here's what we discussed: TiVo will be ...READ»

TiVo: Where Duplicity Spells Dividends

Here's a great business strategy: Ask your customers what they love about your product and then take it away! Beginning in March, TiVo will begin showing ads during recorded programs. And no, your remote will not save you; pop ups ...READ»

TiVo Tries to Make a Move

As companies like Microsoft and Hewlett-Packard try to establish the personal computer as the primary entertainment portal at home, another company, with a totally different background, is making a move in the same direction. TiVo, ...READ»

Can TiVo Go Prime Time?

TiVo Inc. has what every young company dreams of: smart executives, a killer product, famous (and fanatical) customers, a huge potential market. But is it a business? Will it ever be? And if a company as savvy as TiVo can't break through, who can? A case study in the promise -- and perils -- of innovation.READ»

TiVo + Apple: Match Made in Heaven?

Good commentary and debate taking place all over the web about whether Apple should purchase TiVo. What do you think? Would it be two cults joining forces to be a slightly bigger cult? Would it create the future of entertainment? Or ...READ»

Google and TiVo Make a Deal: Your Commercials Are Going to Get a Lot More Personal

TiVo, everyone's favorite DVR maker, has just signed an agreement with Google to hand over tons of data on its users habits for analysis. The upshot: Advertisements are going to be even more targeted and personal. It's how Internet TV ...READ»

TiVo for Two

Staff StuffREAD»

TiVo Nation

Advertisers who paid $2.3 million for a TV spot during yesterday's Super Bowl can only wish they got this kind of "exposure" during the game: yesterday's breast-baring halftime stunt by Justin Timberlake and Janet Jackson set an ...READ»

TechWatch: Scientist Sells Secrets to Chinese; TiVo Sells Pizza to You

A Virginia scientist has plead guilty to selling rocketry technology secrets to the Communist regime in China, while Domino's has begun selling its Internet-ordered pizzas over TiVo set-top boxes.READ»