Topic: The Today Show

Blogging in General

I was surprised this morning, while pouring a cup of coffee, to see a segment on the Today show about blogging. Anyone catch it? Matt Lauer interviewed a psychologist about teenage blogging. She said that teenagers love this ...READ»

AIG PR firms now up to Four…, and CEO just does 'okay'

How many PR consultants does it take to change a… Oops! Right joke, wrong professionREAD»

American Idol Comes to Internet Ad Campaigns

Check out this site from Eurostar, the Channel Tunnel train. Now that consumers are collectively choosing the next pop star and the kind of wedding dress a bride should wear in her wedding (the Today Show's wedding stunts), why ...READ»

What is your message to the world?

Imagine this. You step on to the elevator. The doors are closing. All of a sudden, the leading pioneer in your field or the CEO of a Fortune 100 company steps on the elevator and pushes the button to the top floor. The ...READ»

And Now A Word From Our Sponsors

Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»

The Status of the Stimulus Plan

I was supposed to be a guest on the Today Show earlier this week to speak about job-hunting, specifically the effects on jobs of the stimulus package--the American Recovery and Reinvestment Act of 2009. But I had to bow out because ...READ»

Offensive Defense

NBC's decision to deny access to New York magazine's Meryl Gordon was a strange choice considering all the bad press they have been getting lately. Businesses should realize that journalists are going to write the story anyway with ...READ»

PepsiCo's Healthy Project in the 'hood

Here's an interesting story of a company taking a grassroots approach to market a new product. The product: PepsiCo's Baked Doritos and Baked Lay's potato chips -- an attempt at an image overhaul as the company is often criticized ...READ»

Why Diddy Do it?

So what was the biggest marketing news of the week? That single-advertiser (Target) New Yorker issue? Some new strategy Apple has for it's iPod? A new Martha Stewart probation violation? Nah. It was an exhilarating moment carried ...READ»

She Builds Online Brands on the Street

Di-Ann Eisnor is a master at persuading busy people to pay attention to digital brands. Her secret? If you want to move people to the virtual world, move your messages to the physical world. Here's how to GetReal.com.READ»

Hey, Kids! Doodle 4 Google! Win Prizes!

Any kid who’s ever been intrigued with Google’s playful holiday logo-decorating antics can now get in the act–with the potential for winning lots of loot for the best efforts. Appearing on the Today Show, Marisa Mayer, ...READ»

How Jane Fonda Became the Face of the Aging Adult Social Media World

Over the past year I was introduced to Jane Fonda and have become known as her "tech guy" (a funny term she referred to me as on NBC's Today Show). In truth, I am a part of a trio that included my blogging wife, who gave a 71-year-old ...READ»

Just Say No: Why AOL's Infamous Customer Service Debacle has Become the Ultimate Marketing Cliche

Let's say you're writing a marketing book. Advice: Under no circumstance regurgitate the story of Vincent Ferrari, the blogger who posted a recording of his call with an AOL rep who tried to prevent him from canceling his service.READ»

Fast Company's Most Innovative Marketing Expert Blogs, Part II

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

Celebrity Blogs: The Good, the Bad, and the Ugly

As if they don't already get enough publicity, celebrities are increasingly joining the ranks of the blogosphere. Here we spotlight some of the best -- and some of the worst.READ»

Be a Publicity Glutton! (Film at 11)

Two brothers are building bulging bellies into a burgeoning brand.READ»

Vote: The New Economy's First Campaign

This year, for the first time, the new economy and a presidential election collide. In exclusive interviews, Fast Company asks Al Gore and George Bush about growth, innovation, change, and leadership.READ»

Sad Money: The Backlash Against Jim Cramer

"Mad Money" host Jim Cramer, that chrome-domed hero of trashy TV addicts and armchair-finance junkies alike, has fallen on hard times. He appeared on “The Today Show” on October 6th, imploring viewers: "Whatever ...READ»

Achieving Name Recognition: Why Audience Makes all the Difference

The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»

Are you eating Humble Pie?

What’s happening on Wall Street this week is scary, no doubt about it.  Many people are having to re-think what they need to do for their financial survival. The simple things in life are becoming more important.  I heard on the ...READ»

Andrea Wong Wants to Reinvigorate Lifetime. (Step One: Steal Project Runway)

Andrea Wong brought us The Bachelor! Now she's trying to reinvigorate Lifetime with positivity and fun.READ»

NBC Doesn't Understand Community

The network has posted an exclusive look at the pilot for its new Thursday-night comedy Community on Facebook--with almost no feel for how social networking works.READ»

Gold Standard

The Mitchell Gold Co. is bringing overdue change to an out-of-touch industry: home furniture. But unlike so many other mavericks, its primary competitive weapon isn't the Internet. Instead, the company is deploying a smart sense of design.READ»

Commercial Success

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

Is the Tipping Point Toast?

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.READ»

• Order Versus Chaos
• Order Vs. Chaos
• Igniting a Trend -- It's About Chance Not Choice?