Topic: The Today Show

Blogging in General

I was surprised this morning, while pouring a cup of coffee, to see a segment on the Today show about blogging. Anyone catch it? Matt Lauer interviewed a psychologist about teenage blogging. She said that teenagers love this ...READ»

AIG PR firms now up to Four…, and CEO just does 'okay'

How many PR consultants does it take to change a… Oops! Right joke, wrong professionREAD»

American Idol Comes to Internet Ad Campaigns

Check out this site from Eurostar, the Channel Tunnel train. Now that consumers are collectively choosing the next pop star and the kind of wedding dress a bride should wear in her wedding (the Today Show's wedding stunts), why ...READ»

What is your message to the world?

Imagine this. You step on to the elevator. The doors are closing. All of a sudden, the leading pioneer in your field or the CEO of a Fortune 100 company steps on the elevator and pushes the button to the top floor. The ...READ»

And Now A Word From Our Sponsors

Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»

Anything's Possible Through Crowdsourced Corporate Donations

Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks.READ»

The Status of the Stimulus Plan

I was supposed to be a guest on the Today Show earlier this week to speak about job-hunting, specifically the effects on jobs of the stimulus package--the American Recovery and Reinvestment Act of 2009. But I had to bow out because ...READ»

iFive: Steve Jobs' Keynote, BP's Payment Plan, Austerity Measures Around the Globe, Facebook IPO, Microsoft's TechEd

Morning, campers. While you were sleeping innovation was stealing a march on you. Here's what's been going on:1. Catch Steve Jobs' WWDC10 keynote in its entirety here. Marvel at the picture quality of iPhone 4 and its "retina ...READ»

Offensive Defense

NBC's decision to deny access to New York magazine's Meryl Gordon was a strange choice considering all the bad press they have been getting lately. Businesses should realize that journalists are going to write the story anyway with ...READ»

PepsiCo's Healthy Project in the 'hood

Here's an interesting story of a company taking a grassroots approach to market a new product. The product: PepsiCo's Baked Doritos and Baked Lay's potato chips -- an attempt at an image overhaul as the company is often criticized ...READ»

Why Diddy Do it?

So what was the biggest marketing news of the week? That single-advertiser (Target) New Yorker issue? Some new strategy Apple has for it's iPod? A new Martha Stewart probation violation? Nah. It was an exhilarating moment carried ...READ»

She Builds Online Brands on the Street

Di-Ann Eisnor is a master at persuading busy people to pay attention to digital brands. Her secret? If you want to move people to the virtual world, move your messages to the physical world. Here's how to GetReal.com.READ»

Hey, Kids! Doodle 4 Google! Win Prizes!

Any kid who’s ever been intrigued with Google’s playful holiday logo-decorating antics can now get in the act–with the potential for winning lots of loot for the best efforts. Appearing on the Today Show, Marisa Mayer, ...READ»

How Jane Fonda Became the Face of the Aging Adult Social Media World

Over the past year I was introduced to Jane Fonda and have become known as her "tech guy" (a funny term she referred to me as on NBC's Today Show). In truth, I am a part of a trio that included my blogging wife, who gave a 71-year-old ...READ»

Dirty Secrets Behind the Contagious Marketing of Clean

Suddenly, you see it everywhere--in airports, hotels, restaurants, and of course, in most public bathrooms. And in a blink, it's been seamlessly integrated into life as an essential everyday item. I'm talking about antibacterial hand gel. And from what I see around me, a lot of people seem to be feeling pretty dirty these days.READ»

Anil Dash Attempts to Burst the Twitter Bubble

Nobody has a million Twitter followers, the tech guru claims, they just have hundreds of thousands of inactive users. READ»

Just Say No: Why AOL's Infamous Customer Service Debacle has Become the Ultimate Marketing Cliche

Let's say you're writing a marketing book. Advice: Under no circumstance regurgitate the story of Vincent Ferrari, the blogger who posted a recording of his call with an AOL rep who tried to prevent him from canceling his service.READ»

Fast Company's Most Innovative Marketing Expert Blogs, Part II

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

Celebrity Blogs: The Good, the Bad, and the Ugly

As if they don't already get enough publicity, celebrities are increasingly joining the ranks of the blogosphere. Here we spotlight some of the best -- and some of the worst.READ»

Be a Publicity Glutton! (Film at 11)

Two brothers are building bulging bellies into a burgeoning brand.READ»

Instant Marketing and Ice Cream

As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression. ...READ»

Sad Money: The Backlash Against Jim Cramer

"Mad Money" host Jim Cramer, that chrome-domed hero of trashy TV addicts and armchair-finance junkies alike, has fallen on hard times. He appeared on “The Today Show” on October 6th, imploring viewers: "Whatever ...READ»

Vote: The New Economy's First Campaign

This year, for the first time, the new economy and a presidential election collide. In exclusive interviews, Fast Company asks Al Gore and George Bush about growth, innovation, change, and leadership.READ»

Achieving Name Recognition: Why Audience Makes all the Difference

The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»

The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

• Freaks and Geeks