Topic: The Today Show

Anything's Possible Through Crowdsourced Corporate Donations

Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks.READ»

iFive: Steve Jobs' Keynote, BP's Payment Plan, Austerity Measures Around the Globe, Facebook IPO, Microsoft's TechEd

Morning, campers. While you were sleeping innovation was stealing a march on you. Here's what's been going on:1. Catch Steve Jobs' WWDC10 keynote in its entirety here. Marvel at the picture quality of iPhone 4 and its "retina ...READ»

The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

• Freaks and Geeks

Instant Marketing and Ice Cream

As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression. ...READ»

Anil Dash Attempts to Burst the Twitter Bubble

Nobody has a million Twitter followers, the tech guru claims, they just have hundreds of thousands of inactive users. READ»

Dirty Secrets Behind the Contagious Marketing of Clean

Suddenly, you see it everywhere--in airports, hotels, restaurants, and of course, in most public bathrooms. And in a blink, it's been seamlessly integrated into life as an essential everyday item. I'm talking about antibacterial hand gel. And from what I see around me, a lot of people seem to be feeling pretty dirty these days.READ»

Achieving Name Recognition: Why Audience Makes all the Difference

The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»

Fast Company's Most Innovative Marketing Expert Blogs, Part II

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

How Jane Fonda Became the Face of the Aging Adult Social Media World

Over the past year I was introduced to Jane Fonda and have become known as her "tech guy" (a funny term she referred to me as on NBC's Today Show). In truth, I am a part of a trio that included my blogging wife, who gave a 71-year-old ...READ»

Andrea Wong Wants to Reinvigorate Lifetime. (Step One: Steal Project Runway)

Andrea Wong brought us The Bachelor! Now she's trying to reinvigorate Lifetime with positivity and fun.READ»

NBC Doesn't Understand Community

The network has posted an exclusive look at the pilot for its new Thursday-night comedy Community on Facebook--with almost no feel for how social networking works.READ»

The Status of the Stimulus Plan

I was supposed to be a guest on the Today Show earlier this week to speak about job-hunting, specifically the effects on jobs of the stimulus package--the American Recovery and Reinvestment Act of 2009. But I had to bow out because ...READ»

AIG PR firms now up to Four…, and CEO just does 'okay'

How many PR consultants does it take to change a… Oops! Right joke, wrong professionREAD»

Hey, Kids! Doodle 4 Google! Win Prizes!

Any kid who’s ever been intrigued with Google’s playful holiday logo-decorating antics can now get in the act–with the potential for winning lots of loot for the best efforts. Appearing on the Today Show, Marisa Mayer, ...READ»

Sad Money: The Backlash Against Jim Cramer

"Mad Money" host Jim Cramer, that chrome-domed hero of trashy TV addicts and armchair-finance junkies alike, has fallen on hard times. He appeared on “The Today Show” on October 6th, imploring viewers: "Whatever ...READ»

Just Say No: Why AOL's Infamous Customer Service Debacle has Become the Ultimate Marketing Cliche

Let's say you're writing a marketing book. Advice: Under no circumstance regurgitate the story of Vincent Ferrari, the blogger who posted a recording of his call with an AOL rep who tried to prevent him from canceling his service.READ»

Are you eating Humble Pie?

What’s happening on Wall Street this week is scary, no doubt about it.  Many people are having to re-think what they need to do for their financial survival. The simple things in life are becoming more important.  I heard on the ...READ»

And Now A Word From Our Sponsors

Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»

What is your message to the world?

Imagine this. You step on to the elevator. The doors are closing. All of a sudden, the leading pioneer in your field or the CEO of a Fortune 100 company steps on the elevator and pushes the button to the top floor. The ...READ»

Is the Tipping Point Toast?

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.READ»

• Order Versus Chaos
• Order Vs. Chaos
• Igniting a Trend -- It's About Chance Not Choice?

Celebrity Blogs: The Good, the Bad, and the Ugly

As if they don't already get enough publicity, celebrities are increasingly joining the ranks of the blogosphere. Here we spotlight some of the best -- and some of the worst.READ»

Commercial Success

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

Be a Publicity Glutton! (Film at 11)

Two brothers are building bulging bellies into a burgeoning brand.READ»

Gold Standard

The Mitchell Gold Co. is bringing overdue change to an out-of-touch industry: home furniture. But unlike so many other mavericks, its primary competitive weapon isn't the Internet. Instead, the company is deploying a smart sense of design.READ»

Vote: The New Economy's First Campaign

This year, for the first time, the new economy and a presidential election collide. In exclusive interviews, Fast Company asks Al Gore and George Bush about growth, innovation, change, and leadership.READ»