BY Ryan Underwood
Relevancy Score: 28
Wed Dec 19, 2007 at 7:48 AM
Five years ago, CNBC pole-vaulted into the zeitgeist. "Business news is hot," a spokesman bragged then. Today, it's not -- and CNBC's daytime viewership is off 51% from its 2000 peak of 348,000. How to goose the sagging ratings?READ»