In this excerpt from "Marketing Lessons from the Grateful Dead," authors David Meerman Scott and Brian Halligan tell us the process in which the Grateful Dead picked a band name, and what companies considering their own brands can learn from them.READ»
Switzerland, that gnomic country full of gold, cheese, and cuckoo clocks (although we all know now Orson Welles was wrong on that last note) is a curious mix of the hi- and low-tech--and guess which camp this traffic-calming ...READ»
The biggest stars of the new Vegas megadevelopment are WET, a California company that's changed the formula for water features. We got a behind-the-scenes look with CEO Mark Fuller.READ»
I have come to be at peace with the way anonymous naysayers treat the Internet as some kind of unending playground. So-called Internet "trolls" roam comment boards trashing articles in what I can only assume is a desperate outcry of ...READ»
The Black Crowes are performing live, in concert, at The Borgata Casino in Atlantic City. The best selection of tickets is on sale now through ACTickets.com. The Black Crowes will be performing Saturday August 19thREAD»
Sex, drugs, rock roll ... and charity fundraisers. In today's socially conscious society, the Spinal Tap method of rock roll ignorance is no longer accepted. Now, artists are using their clout and talent to change the world -- one song at a time.READ»
One of the most effective behind-the-scenes connectors in the Valley, Sylvia Paul, started out throwing some of the hottest parties at computer-industry conventions in the '80s. Now she links the hard-core geeks, entrepreneurs, media insiders, and the political activists, too.READ»
Its genre-busting all-night jam-athons evolved into the country's biggest music festival--and turned Superfly Productions into a real business. Can it stay alive without losing its soul?READ»
Eric Saperston set out on a journey with the Grateful Dead -- and wound up on a ''Journey'' fueled by advice from CEOs, actors, and a former president. Our advice? See the movie.READ»
Wieden+Kennedy's new headquarters has one design goal: to help its people live creative lives. It also has a secret weapon: The Portland Institute for Contemporary Art is a tenant.READ»
If baby boomers had their own Faust, he'd be Larry Brilliant, a man who's found himself at the center of almost every defining moment of his generation. His biggest battle: taming the devil of ambition.READ»
According to the people at Play, whose clients include some of the world's most serious companies, the best ideas come from playful minds. And the way to tap into playful minds is to play -- together.READ»
... but they like it! Forget Netscape and Intel. These days the hottest acts in Silicon Valley are the Raving Daves, Look Feel, and the Flying Other Brothers.READ»
