Related Content: The Gillette Company

PR Madness

BY Fast Company Staff
Relevancy Score: 100
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Here at Fast Company World Headquarters, we get a lot of mail from companies trying to get our attention. Sometimes, those efforts yield awkward results. This morning, I received a slick, black padded envelope via Fedex's priority ...READ MORE›

Natural Leader (Continued)

BY Cheryl Dahle
Relevancy Score: 44
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Confidence and Competence Risk is uncomfortable, of course. How do you persuade participants to face that discomfort head-on? Women in particular tend to have confidence issues. So I'll go around the room and ask people how many of ...READ MORE›

Ten Commandments for Success on the Net

BY Larry Keeley
Relevancy Score: 31
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The new rules for success.READ MORE›

Good to Great

BY Jim Collins
Relevancy Score: 24
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Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here's how you can do it too.READ MORE›

Natural Leader

BY Cheryl Dahle
Relevancy Score: 18
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Rayona Sharpnack is a teacher and a mentor to some of the most powerful women in some of the most important companies around. Her message: Don't worry so much about what you need to know. Instead, figure out who you need to be.READ MORE›

The Bear Market's Happiest Man

BY Jennifer Reingold
Relevancy Score: 13
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Tom Neff explains what companies from Lucent to Yahoo! are looking for in their new leaders. Hint: Internet-startup experience is not enough.READ MORE›

Some of the Greatest Inventors Are Women

BY Susan Casey
Relevancy Score: 10
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digg_url = 'http://www.fastcompany.com/article/some-greatest-inventors-were-women'; digg_skin = 'compact'; Do you know who invented liquid paper or the first solar home heating system? Well, those inventors were women. And with ...READ MORE›

Dirty Secrets Behind the Contagious Marketing of Clean

BY Martin Lindstrom
Relevancy Score: 0
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Suddenly, you see it everywhere--in airports, hotels, restaurants, and of course, in most public bathrooms. And in a blink, it's been seamlessly integrated into life as an essential everyday item. I'm talking about antibacterial hand gel. And from what I see around me, a lot of people seem to be feeling pretty dirty these days.READ MORE›

Rise-N-Shine to Anderson Cooper: Lose the Gray and We'll Pay!

BY Lizette Chapman
Relevancy Score: 0
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Paying celebrities to pimp your product is nothing new. From Gillette courting ZZ Top front men to shave (they declined), to Weight Watchers convincing Sarah Ferguson to endorse their slim-down system (she did), marketing gurus have ...READ MORE›

Creativity Gone Wild!

BY Kevin Ohannessian
Relevancy Score: 0
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Gillette announced that next year, they're releasing the Fusion: a razor with five blades. While I look forward to an easier shave, I wonder if they're going too far. Five blades? I had thought Mach 3 was kind of extreme. Then ...READ MORE›

Reviewing Gillette's New Fusion 5-Blade Razor: Insert Your Own Damn Shaving Pun

BY David Lidsky
Relevancy Score: 0
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As someone who has obsessed, analyzed, and quested for the perfect shave for as long as I’ve had facial hair, Christmas came early yesterday, in the form of an invitation Gillette extended to the press to come to a boutique midtown ...READ MORE›

In a Lather Over Advertising

BY Kevin Ohannessian
Relevancy Score: 0
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Have you seen this television ad? A team of government agents discover a UFO in the desert. Inside are technological wonders previously unseen. A trailer for a new film perhaps? Actually, it is an advertisement for Gillete's new ...READ MORE›

Manufacturing Demand?

BY David Rogers
Relevancy Score: 0
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(More heated discussion from the conference...) Does marketing capture the value of latent demand, or manufacture demand? Are we creating demand out of thin air? Or is the point of marketing just to "sell more sh*t, more often, to ...READ MORE›

Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy

BY Austin Carr
Relevancy Score: 0
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The experienced actor behind Dos Equis' viral ad campaign on popularity, influence, and saving endangered Siberian tigers.READ MORE›

How Not to Innovate

BY Kermit Pattison
Relevancy Score: 0
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The Fast Interview: Harvard professor Rosabeth Moss Kanter on what Google does right -- and the power of the small idea.READ MORE›

Dirty Marketing Campaigns

BY Dan & Chip Heath
Relevancy Score: 0
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How marketers create disgust and embarrassment -- and why we shouldn't put up with it.READ MORE›

Truth 1: Innovation Is New Stuff That Is (Made) Useful

BY Max Mckeown
Relevancy Score: 0
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Innovation is new stuff that is useful. That’s just about the best definition. It clears up what’s interesting about innovation without overcomplicating. It also leads to the two questions that you should be asking next: Useful ...READ MORE›

Why Innovation Matters

BY Ram Charan and A.G. Lafley
Relevancy Score: 0
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A.G. Lafley and Ram Charan from the book The Game Changer: How Every Leader Can Drive Everyday Innovation on why innovation matters.READ MORE›

Advertisers Target Captive Audiences

BY Linda Childers
Relevancy Score: 0
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If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ MORE›