Topic: The Gillette Company

Rise-N-Shine to Anderson Cooper: Lose the Gray and We'll Pay!

Paying celebrities to pimp your product is nothing new. From Gillette courting ZZ Top front men to shave (they declined), to Weight Watchers convincing Sarah Ferguson to endorse their slim-down system (she did), marketing gurus have ...READ»

Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy

The experienced actor behind Dos Equis' viral ad campaign on popularity, influence, and saving endangered Siberian tigers.READ»

Five Steps for Consumer Brands to Earn Social Currency

Major consumer brands still have a lot to learn as social tools continue to proliferate. How to stand out and profit in an @anywhere world.READ»

Uncommon Indicator: A $1,700 Shaving Kit

Remember how during the go-go '90s and up until around the middle of 2007 everyone had a ridiculously ostentatious gold-plated toilet and pajamas made out of baby llama fur? Yes, that was excessive and a little bit gross but it also ...READ»

• Read more from The Upswing.

Dirty Secrets Behind the Contagious Marketing of Clean

Suddenly, you see it everywhere--in airports, hotels, restaurants, and of course, in most public bathrooms. And in a blink, it's been seamlessly integrated into life as an essential everyday item. I'm talking about antibacterial hand gel. And from what I see around me, a lot of people seem to be feeling pretty dirty these days.READ»

To Live in Interesting Times

Advertising can't fix your brand's problems any longer. It's time to become part of the conversation.READ»

Let, First Service

I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel--and outlast--a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.  Breaking sports news ...READ»

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

Some of the Greatest Inventors Are Women

digg_url = 'http://www.fastcompany.com/article/some-greatest-inventors-were-women'; digg_skin = 'compact'; Do you know who invented liquid paper or the first solar home heating system? Well, those inventors were women. And with ...READ»

Advertisers Target Captive Audiences

If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»

• Why You'll Be Watching More and More TV On Your Computer

Why Innovation Matters

A.G. Lafley and Ram Charan from the book The Game Changer: How Every Leader Can Drive Everyday Innovation on why innovation matters.READ»

• 8 Skills of People Who Perform
• How to Kill an Idea

Truth 1: Innovation Is New Stuff That Is (Made) Useful

Innovation is new stuff that is useful. That’s just about the best definition. It clears up what’s interesting about innovation without overcomplicating. It also leads to the two questions that you should be asking next: Useful ...READ»

Dirty Marketing Campaigns

How marketers create disgust and embarrassment -- and why we shouldn't put up with it.READ»

• Modern, Manufactured Marketing Stigmas
• Making French Rabbit's New Eco-Smart Wine Bottle

How Not to Innovate

The Fast Interview: Harvard professor Rosabeth Moss Kanter on what Google does right -- and the power of the small idea.READ»

• No Child Left Offline
• Marketing Pitfalls
• Can Green Homes be Mass Produced?

The Best Things in Life Are Free

In an excerpt from his book, Free Prize Inside!, Seth Godin shows how anyone can champion new ideas.READ»

On the Road Again?

In the wake of the September 11 terrorist attacks, San Francisco bureau chief George Anders wrote a story assessing what life would now be like for road warriors all over the United States. Then he boarded a plan for New Jersey. Here's his account.READ»

The 15 Best Product Designs

Craig Vogel and Jonathan Cagan offer their list of the top-15 best-designed consumer products of the past 100 years. What's on your list?READ»

The Bear Market's Happiest Man

Tom Neff explains what companies from Lucent to Yahoo! are looking for in their new leaders. Hint: Internet-startup experience is not enough.READ»

Tough Love

Business wants to love design, but it's often an awkward romance. READ»

How Low Can It Go?

Each month this year, Fast Company will celebrate 10 years of publication by reviewing and updating one of our favorite editions from our first decade.READ»

Hey, Lady! Women and the Art of Product Development

It's one thing to say a product is for women, and quite another thing to mean it.READ»

Bringing Good Insights to Life

An exclusive excerpt from an ad legend's new book on creating and sustaining business insights.READ»

What P&G Knows About the Power of Design

Your products run for election every day, says Procter Gamble CEO A.G. Lafley. And good design is critical to winning the campaign.READ»

Winning the Relationship Game

Some ace relationship builders tell us why it's vital to turn business acquaintances into trusted partners and friends -- and how to do it.READ»

The Best Things in Life Are Free

In an excerpt from his new book, Free Prize Inside!, Seth Godin shows how anyone can champion new ideas.READ»