Related Content: The DIRECTV Group Inc.

Deconfusinator: Google Ads on DirecTV? How Does That Work?

BY Kit Eaton
Relevancy Score: 100
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Remember when DirecTV and TiVo were best pals? It didn't last. But now DirecTV has a big, bad mother of a new best friend: Google. It'll be selling ad time on some of DirecTV's channels. But isn't this confusing?READ MORE›

DirecTV - Why have you treated me this way?

BY Scott Lovingood
Relevancy Score: 100
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How do you define customer? How do you handle requests for refunds? Are you willing to lose a future customer over a $60 refund when they have spent thousands with you over the years?READ MORE›

Are You Listening?

BY Charles Fishman
Relevancy Score: 100
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The techniques Matrixx has perfected amount to a handbook for cutting-edge service -- the how-to practices every company needs to compete in a world where business is still about getting and keeping customers.READ MORE›

Who Cares About Customers?

BY Charles Fishman
Relevancy Score: 100
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These days, customers are less emotional but no less engaged. Mark Jarvis describes a recent call he fielded near dawn.READ MORE›

How Can I Help You?

BY Charles Fishman
Relevancy Score: 85
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Your customers will tell you how to get better. Are you listening?READ MORE›

How Do You Learn From Customers?

BY Charles Fishman
Relevancy Score: 82
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The most powerful computers in the world are no substitute for the power of an intelligent conversation with Lovemoney, Cathy from Simi Valley, or Connie Selleca.READ MORE›

What is Great Service?

BY Charles Fishman
Relevancy Score: 80
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Great service is an art. But it's an art that lends itself to a certain kind of science.READ MORE›

Are We Having Fun Yet?

BY Beverly Kaye
Relevancy Score: 76
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Sharon, last night you mentioned that one of your executive coaching clients admitted to being a sour-puss. Those weren't your words, just my interpretation. You were coaching him about how to do some fun things with his team even ...READ MORE›

In Business, Story Trumps Slogan

BY <em>Fast Company</em> Staff
Relevancy Score: 72
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1. The Mouthworm Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV's "Fans don't let fans watch only 4 NFL ...READ MORE›

Satellite Internet by HughesNet

BY Satellite Internet
Relevancy Score: 65
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HughesNet Satellite Internet Service Satellite Internet is 21st century technology that brings High Speed Internet access to anyone nationwide. Using satellites orbiting the Earth, Hughes is able to transmit and receive internet ...READ MORE›

Most Innovative Companies - Advertising & Marketing

BY Danielle Sacks
Relevancy Score: 64
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The Frenemy Relationship in Business

BY Steve Johnson
Relevancy Score: 58
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The friend-enemy relationship (aka friend-foe, or "froe") has become essential to business -- a thrillingly intricate dance that would impress even Bruno and Carrie Ann. Imagine Apple without the record labels, Google without Yahoo, and Harvey Weinstein without everyone else. The relationship can be so baffling, we humbly offer this field guide.READ MORE›

Fast Talk: Good Sports

BY Michael A. Prospero
Relevancy Score: 43
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These five executives from the world of sports bring an array of clever approaches to finding, wooing, and retaining their fans as competition for their devotion--and their dollars--increases.READ MORE›

To Live in Interesting Times

BY Paul Worthington
Relevancy Score: 39
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Advertising can't fix your brand's problems any longer. It's time to become part of the conversation.READ MORE›

Talkin' About a TiVolution

BY Ryan Underwood
Relevancy Score: 35
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Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ MORE›

When Baseball Meets the Largest Cable Television Channel Launch in History

BY Maury Brown
Relevancy Score: 34
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First, a bit of an introduction. As the president and founder of the Business of Sports Network, I have been working as a sports busness analyst for about a decade now. The Biz of Baseball, The Biz of Basketball, The Biz of Hockey, ...READ MORE›

Coming Soon from TiVo

BY Fast Company Staff
Relevancy Score: 34
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Amid the mad dash for TV-to-computer-to-PDA, TiVo's move this week allowing users to transfer recorded television shows to iPods or Sony PlayStations may prove something of a false start. The new feature won't be open to some ...READ MORE›

Business Bus?

BY Fast Company Staff
Relevancy Score: 31
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In an effort to lure customers away from the expensive air shuttle and to out-cheap Amtrak's erratic Acela high-speed train, Fergus McCann wants travelers to take... the bus? Dubbed the LimoLiner, the 28-seat luxury bus service ...READ MORE›

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

BY Alissa Walker
Relevancy Score: 29
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Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ MORE›

More Ads, Fewer Interruptions

BY Fast Company Staff
Relevancy Score: 26
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Remember when TiVo was all about skipping commercials? This week, the DVR pioneer began courting Madison Avenue ad firms with a new feature enabling users to search commercials by topic. That way, TiVo president Tom Rogers told the ...READ MORE›

Sirius XM Delays Bankruptcy with New Loan

BY Chris Dannen
Relevancy Score: 25
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Last week I wrote that if Sirius XM [SIRI] died, no one would miss it. Some readers said they agreed that a better product would rise from XM's ashes, and others said they liked satellite radio just the way it is. Well, the latter ...READ MORE›

Discovery, IMAX, and Sony's 3-D TV Channel to Compete With ESPN's 3-D World Cup

BY Stephanie Schomer
Relevancy Score: 23
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Dust off your polarized glasses, 3-D broadcast TV is coming. Discovery, IMAX, and Sony announced a joint-venture 3-D network on Tuesday. The network is set to launch in 2011 and will be the first 24-hour 3-D network. Distributed by ...READ MORE›

Al Gore's $100 Million Makeover

BY Ellen McGirt
Relevancy Score: 23
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Not long ago, he was the butt of jokes--lockbox, earth tones, a postelection beard. Then he dusted off an old slide show and jumped with both feet into the private sector. The untold story of how an epic loser engineered what may be the greatest brand makeover of our time.READ MORE›

The Man Who Invented 1-800

BY Charles Fishman
Relevancy Score: 21
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Roy Weber, a wry 52-year-old ATT scientist, is the man responsible for 1-800 Nation.READ MORE›

If Sirius XM Died, No One Would Miss It

BY Chris Dannen
Relevancy Score: 19
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Sirius XM [SIRI] is preparing to file for bankruptcy as early as Tuesday, due to a $175 million debt maturing this weekend that the company can't pay. If satellite radio as we knew it disappeared, would it really matter? Granted, ...READ MORE›

Topic: The DIRECTV Group Inc.