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Topic: The DIRECTV Group Inc.

  
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Deconfusinator: Google Ads on DirecTV? How Does That Work?

Remember when DirecTV and TiVo were best pals? It didn't last. But now DirecTV has a big, bad mother of a new best friend: Google. It'll be selling ad time on some of DirecTV's channels. But isn't this confusing?READ»

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Sony's PlayStation Network Director on Using Exclusive Content to Compete

How did Sony's original reality show "The Tester" perform on the PlayStation Network? And what does the success of such content mean for the competition with Xbox Live?READ»

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DirecTV - Why have you treated me this way?

How do you define customer? How do you handle requests for refunds? Are you willing to lose a future customer over a $60 refund when they have spent thousands with you over the years?READ»

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Nike's Tiger Woods Ad: Too Soon?

The golfer's first ad for Nike since The Troubles is haunted by the reprimanding voice of his deceased father, Earl.READ»

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Most Innovative Companies - Advertising & Marketing

Sponsored by by ...READ»

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EAS system

Untitled DocumentEmergency Alert System: The Emergency Alert System (EAS system) is a national warning system in the United States put into place in 1997, superseding the Emergency Broadcast System (EBS) and the CONELRAD System ...READ»

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Patrice Green Houston - Saving our economy

Sweet Success Enterprises, Inc. (OTCBB : SWTS), which has relaunched a product line made popular by Nestle’s to tap into the rapidly growing demand for convenient and nutritious beverages, filed Form 10-Q containing financial ...READ»

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Discovery, IMAX, and Sony's 3-D TV Channel to Compete With ESPN's 3-D World Cup

Dust off your polarized glasses, 3-D broadcast TV is coming. Discovery, IMAX, and Sony announced a joint-venture 3-D network on Tuesday. The network is set to launch in 2011 and will be the first 24-hour 3-D network. Distributed by ...READ»

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Kansas city chiefs - NFL jersey hunt results

Sports memo boards, forums, blogs and groups at cbssports society here's your opportunity to be heard. Kansas city chiefs tickets - 2009 period - all contest chiefs,kansas city chiefs,football,kansas city, NFL jersey,arrowhead ...READ»

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RFD-TV: How an Ex-Farmer Built a $25 Million Media Empire for Rural America

How a scrappy ex-farmer from Nebraska built a TV channel for rural America. Hee Haw? Yeehaw!READ»

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Is Hulu Watched More Than Time Warner Cable?

According to a new survey, Hulu, the online video TV channel, just beat the viewing statistics of Time Warner Cable for July. Does that mean Hulu's now the second most important TV "channel" in the U.S.? Nearly...READ»

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To Live in Interesting Times

Advertising can't fix your brand's problems any longer. It's time to become part of the conversation.READ»

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Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

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Sirius XM Delays Bankruptcy with New Loan

Last week I wrote that if Sirius XM [SIRI] died, no one would miss it. Some readers said they agreed that a better product would rise from XM's ashes, and others said they liked satellite radio just the way it is. Well, the latter ...READ»

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If Sirius XM Died, No One Would Miss It

Sirius XM [SIRI] is preparing to file for bankruptcy as early as Tuesday, due to a $175 million debt maturing this weekend that the company can't pay. If satellite radio as we knew it disappeared, would it really matter? Granted, ...READ»

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Google Takes on TV Ads

Michael Steib Director, Google TV Ads Google> New York, New york Michael Steib, 32, joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by ...READ»

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In Business, Story Trumps Slogan

1. The Mouthworm Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV's "Fans don't let fans watch only 4 NFL ...READ»

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The Frenemy Relationship in Business

The friend-enemy relationship (aka friend-foe, or "froe") has become essential to business -- a thrillingly intricate dance that would impress even Bruno and Carrie Ann. Imagine Apple without the record labels, Google without Yahoo, and Harvey Weinstein without everyone else. The relationship can be so baffling, we humbly offer this field guide.READ»

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Satellite Internet by HughesNet

HughesNet Satellite Internet Service Satellite Internet is 21st century technology that brings High Speed Internet access to anyone nationwide. Using satellites orbiting the Earth, Hughes is able to transmit and receive internet ...READ»

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When Baseball Meets the Largest Cable Television Channel Launch in History

First, a bit of an introduction. As the president and founder of the Business of Sports Network, I have been working as a sports busness analyst for about a decade now. The Biz of Baseball, The Biz of Basketball, The Biz of Hockey, ...READ»

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Fast Cities Struggle to Go Wireless

Whether it's delivering Internet to low-income people, busting up a high-speed monopoly, rebuilding a battered community or making their workers more efficient, hundreds of the nation's cities are itching to build wireless networks, often with noble goals in mind. But cities moving too fast to make fast connections are finding some unexpected roadblocks along the way. READ»

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Instant Feedback - Part 2

More panel responses to the May 07 article "Lessons From the Tarmac."READ»

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Talkin' About a TiVolution

Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ»

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The Reinvention(s) of Sophia Collier

Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ»

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Tough Guys

How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems.READ»