Topic: The Coca-Cola Company

Poll: Wal-Mart Brand Most Symbolizes America

Which brand do you think Americans most associate with America? Coca Cola? Google? A Vanity Fair/60 Minutes poll found that almost half of all Americans say Wal-Mart best symbolizes America today, with the mega-retailer notching 48% ...READ»

Call to Action for Sustainabilty Leadership in Tough Economic Climate

Last week I had the benefit of spending two and a half days with roughly 150 other “green” marketers, sustainability officers and other champions of our environmental movement. The event, called Good and Green, was organized by ...READ»

Green Communications Conference, NYC - Introduction

On Tuesday, July 14, 2008, I attended the Green Communications Conference in New York City, presented by BDI, and sponsored by PR Newswire, Linked In and several others. Thanks, BDI for the opportunity to represent FastCompany.com ...READ»

Taking Cues from YouTube

Viral video and social networking sites --- often the bane of major brands --- now offer corporations a blueprint of how best to interact with consumers. Brian Morrissey at Adweek today reported that Coca-cola has redesigned its ...READ»

Experience the Real Thing

A Coke bottle, one of the most recognizable shapes in the world, gives shape to the Coca-Cola branding experience in Las Vegas, where nostalgia, storytelling, and technology create a magic formula.READ»

Globalization : Small Medium Enterprises and China

Coca Cola, Motorola, Ibm the big Giants have chosen huge investment strategies to penetrate Foreign Markets. Have small medium Enterprises the ability to make such a succesful deal in an international business with a chinese ...READ»

Beverage Package Designs and the Fashion Shows They Inspire

They taste delicious, but how do they look? In a universe of beverage options, packaging helps separate a brand from its competitors. READ»

Making the Theoretical Real

Pratt's efforts toward sustainability, the Buckminster Fuller Challenge, the Designers Accord and its essentially positioned presence on go-to design site Coroflot / Core77, companies like H Project, and the Aid to Artisans, all great steps.. READ»

Coke is What?

The many faces of no-cal Coke show what can happen when market segmentation runs amok.READ»

Have You Seen the Five Faces of Genius?

Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.READ»

Coke and Pepsi Unite to Fight Crime

A female Coca-Cola employee and two men were arrested in Atlanta yesterday for allegedly stealing confidential information from the Coca-Cola Co. and trying to sell it to PepsiCo Inc. Pepsi alerted their rival when a letter, sealed ...READ»

Multilogue

"What I do best is share my enthusiasm." -- Bill Gates Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»

First Look: Coke Juices Up Its MinuteMaid Packaging

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»

Toward a Participatory Model for Marketing

Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook. Underlying all of this is the fact that social media is ...READ»

Coca Cola and Honest Tea -- The Plot Thickens!

Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ»

Good Enough to Eat

How seven execs are making the food supply cleaner, greener, and healthier.READ»

• Clean, Healthy Food

Branding versus Advertising [versus Subtle Advertising]

Branding versus Advertising [versus Subtle Advertising]. Do YOU know the difference? Gel your Ps with the Cs.READ»

How to Put Your Business in the Right Social Media Circles and Make Them Work

You wouldn't open or expand your business before hunkering down to research the right location, appropriate merchandising, and demographics. You'd also take pains to understand the purchasing habits of your customer. What about your ...READ»

Are there any tangible benefits to coaching ?

Survey - Are there any tangible benefits to coaching and are there any positive financial returns? Headline report Background Information This online survey was conducted by Clear Coaching from October - ...READ»

Chronicling Companies

Between 1880 and 1930, Minneapolis was the "flour milling capital of the world," grinding enough flour in a day to make 12 million loaves of bread. The new Mill City Museum is housed in the Washburn A Mill, at one time the most ...READ»

Change Agent - John Dooner

There are few moments as disheartening in business as the day that your most important customer decides to start doing business with someone else. Ad man John Dooner turned just such a moment into a source of change and renewal for his giant agency.READ»

A $60 Million Recycling Plant, 500 New Call Center Jobs, and One New Business – Oh My!

It’s been a busy week in the Southeast. That’s A Lot of Bottles About 200 hundred people gathered at the new Spartanburg, South Carolina plant of the United Resource Recovery Corporation (URRC) to celebrate the farthest reaching ...READ»

10 Best Fortune 500 Blogs

With more and more Fortune 500 companies tossing their hat into the blogging and social media ring, I thought I would do a quick tour of the Big Boy Blogosphere and see who's getting it right and who needs to turn off the ...READ»

Networks to Advertisers: No Data for You!

Wal-Mart is legendary for providing terabytes of point-of-sale data to marketers like Procter & Gamble and Coca Cola. But when these same marketers want to know how many people watch their commercials, the networks tell them ...READ»

Big Awards for the Year's Best Industrial Design

The International Design Excellence Awards were announced yesterday, and represent the 150 best designs among over 1600 entries.READ»