Topic: The Coca-Cola Company

Globalization : Small Medium Enterprises and China

Coca Cola, Motorola, Ibm the big Giants have chosen huge investment strategies to penetrate Foreign Markets. Have small medium Enterprises the ability to make such a succesful deal in an international business with a chinese ...READ MORE›

Taking Cues from YouTube

Viral video and social networking sites --- often the bane of major brands --- now offer corporations a blueprint of how best to interact with consumers. Brian Morrissey at Adweek today reported that Coca-cola has redesigned its ...READ MORE›

Call to Action for Sustainabilty Leadership in Tough Economic Climate

Last week I had the benefit of spending two and a half days with roughly 150 other “green” marketers, sustainability officers and other champions of our environmental movement. The event, called Good and Green, was organized by ...READ MORE›

Digital Influence with Arianna Huffington & Perez Hilton

Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital society. As the internet continues to grow, more and more people...READ MORE›

Green Communications Conference, NYC - Introduction

On Tuesday, July 14, 2008, I attended the Green Communications Conference in New York City, presented by BDI, and sponsored by PR Newswire, Linked In and several others. Thanks, BDI for the opportunity to represent FastCompany.com ...READ MORE›

Coke + Emeco: Get Hitched, Spawn Chairs

Now you can have your Coke and sit on it too. On the eve of the world's biggest furniture fair, two classic brands--Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair--are announcing the rainbow-hued progeny ...READ MORE›

Making the Theoretical Real

Pratt's efforts toward sustainability, the Buckminster Fuller Challenge, the Designers Accord and its essentially positioned presence on go-to design site Coroflot / Core77, companies like H Project, and the Aid to Artisans, all great steps.. READ MORE›

Beverage Package Designs and the Fashion Shows They Inspire

They taste delicious, but how do they look? In a universe of beverage options, packaging helps separate a brand from its competitors. READ MORE›

Poll: Wal-Mart Brand Most Symbolizes America

Which brand do you think Americans most associate with America? Coca Cola? Google? A Vanity Fair/60 Minutes poll found that almost half of all Americans say Wal-Mart best symbolizes America today, with the mega-retailer notching 48% ...READ MORE›

Experience the Real Thing

A Coke bottle, one of the most recognizable shapes in the world, gives shape to the Coca-Cola branding experience in Las Vegas, where nostalgia, storytelling, and technology create a magic formula.READ MORE›

Coke is What?

The many faces of no-cal Coke show what can happen when market segmentation runs amok.READ MORE›

Coke and Pepsi Unite to Fight Crime

A female Coca-Cola employee and two men were arrested in Atlanta yesterday for allegedly stealing confidential information from the Coca-Cola Co. and trying to sell it to PepsiCo Inc. Pepsi alerted their rival when a letter, sealed ...READ MORE›

Have You Seen the Five Faces of Genius?

Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.READ MORE›

First Look: Coke Juices Up Its MinuteMaid Packaging

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ MORE›

Multilogue

"What I do best is share my enthusiasm." -- Bill Gates Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ MORE›

A World of Possibilities: How Coke Joined Forces With James Cameron

Emmanuel Seuge, Director of Worldwide Sports and Entertainment Marketing at Coca-Cola, recounts his meeting with James Cameron and getting a look at early footage of "Avatar"--and the partnership that resulted.READ MORE›

Toward a Participatory Model for Marketing

Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook. Underlying all of this is the fact that social media is ...READ MORE›

Coca Cola and Honest Tea -- The Plot Thickens!

Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ MORE›

Good Enough to Eat

How seven execs are making the food supply cleaner, greener, and healthier.READ MORE›

• Clean, Healthy Food

Branding versus Advertising [versus Subtle Advertising]

Branding versus Advertising [versus Subtle Advertising]. Do YOU know the difference? Gel your Ps with the Cs.READ MORE›

Sustainability Faceoff: Coca-Cola vs. PepsiCo

It's easy to have an opinion in the Coke versus Pepsi taste wars, but things get a little murky when corporate sustainability is taken into account. In the new book "The HIP Investor," R. Paul Herman attempts to sort out the sustainability claims of Coca Cola Co. and PepsiCo. So who comes out on top?READ MORE›

Women in Corporate Leadership Today - More About Necessity Than Equality

Over the past few years, I have been watching the role of women increase at the global level. Corporate initiatives such as that of Cisco, Nike, and The Cola Cola Company have embraced the position of women not only within the ...READ MORE›

Are there any tangible benefits to coaching ?

Survey - Are there any tangible benefits to coaching and are there any positive financial returns? Headline report Background Information This online survey was conducted by Clear Coaching from October - ...READ MORE›

How to Put Your Business in the Right Social Media Circles and Make Them Work

You wouldn't open or expand your business before hunkering down to research the right location, appropriate merchandising, and demographics. You'd also take pains to understand the purchasing habits of your customer. What about your ...READ MORE›

Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration

The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high ...READ MORE›