Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
Emmanuel Seuge, Director of Worldwide Sports and Entertainment Marketing at Coca-Cola, recounts his meeting with James Cameron and getting a look at early footage of "Avatar"--and the partnership that resulted.READ»
The Hoop Fund, a new kind of online marketplace founded by a former Coke executive, lets consumers make loans to fair trade businesses worldwide, in $25 increments -- and also buy the products from the companies they're supporting.READ»
Over the past few years, I have been watching the role of women increase at the global level. Corporate initiatives such as that of Cisco, Nike, and The Cola Cola Company have embraced the position of women not only within the ...READ»
Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project.READ»
Twitter's march to earn a dime or two from its millions of users and billions of tweets per month is picking up speed. Now we've learned that the plans for advertising include paid "promoted trends" among the more usual trending ...READ»
The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high ...READ»
It's easy to have an opinion in the Coke versus Pepsi taste wars, but things get a little murky when corporate sustainability is taken into account. In the new book "The HIP Investor," R. Paul Herman attempts to sort out the sustainability claims of Coca Cola Co. and PepsiCo. So who comes out on top?READ»
Now you can have your Coke and sit on it too.
On the eve of the world's biggest furniture fair, two classic brands--Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair--are announcing the rainbow-hued progeny ...READ»
Earth Hour, the annual flick-the-lights-off-for-an-hour event from the World Wildlife Fund, is coming up on Saturday. It's the perfect opportunity for corporations to demonstrate that they are dedicated to the environment, which is ...READ»
This September, 15 lucky grad students will enroll in the country's first MFA program in transdisciplinary design at Parsons. Then, just two short years later, they'll surely graduate to find myriad career options, all aimed at ...READ»
I was unimpressed with most/all of the advertising during last night's Superbowl -- and I know I am not alone. There are, of course, several different lines of attack I could level against the brand and advertising ...READ»
With over 60,000 products now larding supermarket shelves, consumers need help separating the wheat from the chaff. That's what the annual "Product of the Year" competition aims to do, heralding 14 of the best of 2010, picked by consumers themselves.READ»
Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital society. As the internet continues to grow, more and more people...READ»
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...READ»
5 years ago today, the Indian Ocean Tsunami killed over 230,000 people and left many millions in need of emergency relief. The disaster was met by an outpouring of generosity from the private sector. Since 2004, I have played a role in assisting companies looking to help in the aftermaths of disasters in New Orleans, Pakistan, Myanmar and China. Following are a few key lessons I've gleaned.READ»
Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»
In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»
Pratt's efforts toward sustainability, the Buckminster Fuller Challenge, the Designers Accord and its essentially positioned presence on go-to design site Coroflot / Core77, companies like H Project, and the Aid to Artisans, all great steps.. READ»
When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ»
Which brand do you think Americans most associate with America? Coca Cola? Google? A Vanity Fair/60 Minutes poll found that almost half of all Americans say Wal-Mart best symbolizes America today, with the mega-retailer notching 48% ...READ»
You wouldn't open or expand your business before hunkering down to research the right location, appropriate merchandising, and demographics. You'd also take pains to understand the purchasing habits of your customer. What about your ...READ»
It is my pleasure to introduce guest blogger, Holly G. Green. Enjoy her post below. -SethRemember The One
Minute Manager? The all time best selling management book was written more than
twenty five years ago. Pause ...READ»
